(Finance) – Le technologies immersive they are the new frontiers of innovation because they can significantly shape future growth and drive strategic investments in various sectors of the Italian economy, offering new opportunities in the field of learning and the development of digital skills and leading to the creation of new jobs. This is the picture that emerges from the independent academic study carried out by Politecnico di Milanochosen by Half to analyze the economic weight and social value of immersive technologies and the impact on people, society and the Italian economy.
The research evaluated theeconomic impact of immersive technologies on the Italian GDP in the next 5 years, drawing a parallel with the path of adoption of mobile technologies in our country between 2007 and 2019. According to the indicators of the study, in 2029 the impact of immersive technologies on the Italian economy could be priced around 18.8 billion euros, equal to 0.8% of GDP in the most unfavorable scenario, and 25.7 billion dollars, equal to 1.09% of GDP in the most promising scenario. The study also predicts that between 2024 and 2029, immersive technologies will contribute approximately €34.6 billion (in the most unfavorable scenario) and €47.2 billion (in the most promising scenario) to the economy overall.
The development of immersive technologies lays the foundation for the growth of the Italian economy through the creation of new jobs and the increase of demand for digital skills supported by the development of training programmes. A substantial improvement in digital skills would, in fact, allow Italy to move up in the rankingsDESI index (Digital Economy and Society Index). Today, in fact, only 46% of the Italian population shows that they have at least basic digital skills, compared to an EU average of 54%.
“Immersive technologies are changing the way people connect and businesses grow, creating value opportunities, new business models and strong potential for the future of work. We are faced with a significant opportunity: technology moves rapidly and we have the opportunity to accompany its responsible development, collaborating with large and small companies, universities and institutions. The actual impact of these technologies on the Italian GDP, in fact, will depend greatly on the ability to develop skills, a dynamic business ecosystem and a regulatory framework that promotes innovation and progress” – he declared Angel MazzettiHead of Institutional Affairs of Meta in Italy.
“Immersive technologies have the potential to significantly influence human behavior and society as a whole, greatly facilitating interaction and collaboration between individuals. These technologies are gaining increasing popularity thanks to their immediate usefulness, the reasons that drive their adoption and their ease of use, making them accessible to a wide audience. In Italy, the use of these technologies in strategic sectors such as automotive and fashion demonstrates their potential to change business processes and improve user experience. In the long term, the effect of the metaverse on the national Gross Domestic Product will depend on factors such as the development of infrastructure and a progressive evolution of the current regulatory framework – he declared Julian Nutsfull professor of strategy and marketing at the Polytechnic of Milan and scientific director of the studio.