(Finance) – The He sworejudging body of the institute of advertising self-discipline (IAP), he said no to Iliad TV commercials relating to the fiber optic offer for 15.99 euros per month, considering the commercial communication “misleading”.
The offer in question was presented by the French partner about a month ago, marking the debut on the Italian fixed and mobile market.
Afterwards, Codacons had filed a complaint to the Antitrust and AgCom, denouncing the deceptiveness of some commercial communications, and one report was made by WINDTRE in relation to the message “Iliad box is born, the clear and round fiber with speeds up to 5 gigabytes per second in total. For Iliad mobile users, at 15 and 99 euros”.
Having examined the documents and having heard the parties, the He swore deemed the communication “in contrast with art. 2 CA” – relating precisely to misleading commercial communication – “within the limits specified in the motivation, and orders its termination”. The pronunciation affects only the commercial not also the offer and its marketing which continues smoothly.