Published: Less than 20 minutes ago
In time immemorial, Ikea’s soft drinks and ice cream have cost five kronor.
Now Ikea is raising the price by 80 percent to nine kronor – but not because of inflation.
– It is a planned increase from December, says Marcus Carlsson, country manager for Ikea Food.
Hot dogs, soft ice cream and soft drinks for a fiver are an offer that has met all customers in Ikea’s department stores around the world.
Now that time is over, at least in terms of soft drinks and ice cream, which is now increased by 80 percent to nine kroner.
Marcus Carlsson, country manager for Ikea food, confirms the increase, which is the first ice cream and soft drink increase in 20 years.
– Unfortunately, that’s true. It is a substantial increase that has been planned since December, he says.
“Had wanted to lower”
But the prevailing inflation is not the reason for that price increase.
– It is increased transport and logistics costs that are behind the decision. But it is not possible to find cheaper soft drinks or ice cream anywhere, we are still at the bottom of the market, says Marcus Carlsson.
So far, he has not heard that customers have reacted negatively to the increase.
– It is clear that we would have preferred to lower the price if it had gone. We have done this on the vegan ice cream, which previously cost ten kroner but now costs nine.
No planned increase in the sausage
Ikea has been selling cooked sausages with bread for five pieces since 1995 and so they will continue to do so, said Ikea founder Ingvar Kamrad when he was alive. A decision that is also written down in the furniture guru’s will.
– No, we have no intentions of raising the price of the sausage at present. But I know nothing about the future, says Marcus Carlsson.