The organizers of E3, the old favorite of the game world, announced Iicon, a new event that will replace it. However, this event will not be open to the public.
After the E3 ended in 2023, the organizer Entertainment Software Association (ESA) took action to organize a new event. iicon This new event, called “Interactive Innovation Conference, is defined as the abbreviation and aims to bring business leaders from the game world. However, unlike the E3, Iicon will not be a public event and will appeal to more company managers and investors.
İicon’s purpose and participants
ESA describes Iicon as a “platform that brings together leaders in game, technology and entertainment sectors”. The event will offer visionary speeches, workshops and high -level network creating opportunities. Participants will include sector giants such as Amazon Games, Disney, Electronic Arts, Microsoft, Sony, Ubisoft and Nintendo.
ESA President Doug Bowser, “Iicon, the interactive entertainment sector using the power of culture, business and human connection aims to open new ways,” he said. This statement shows that the event will be a platform of discussion of industrial trends and business opportunities rather than entertainment -oriented. The E3 was known as an event in which game developers and hardware manufacturers introduce new products for many years. However, Iicon will be a business conference that appeals to executives in the industry. In the event, innovations, investment opportunities and inter -companies collaborations in the gaming sector will be at the forefront.
This new format may not be of interest to many game lovers. ESA’s aim is to encourage exchange of ideas between leaders to shape the future of the game industry. However, Iicon will not offer an experience for consumers, unlike the E3. İicon will be held in Las Vegas in April 2026. However, the event is expected to compete in the same field with similar business -oriented conferences such as DICE. This move of ESA is interpreted as an effort to protect its place in the game sector.