(Finance) – After 25 months from the last edition in attendance, and a year from the full digital one, the international community of sweet out of home has found itself united: 950 brands present on 90 thousand square meters of exhibition, over 3,000 scheduled appointments between international buyers (one thousand) and exhibiting companies; 50 hours of talk from the Vision Plaza and the four vertical “Arenas” (Gelato, Pastry, Bakery and Coffee), 100 hours of national and international competitions, demonstrations and show cooking for professionals to which hundreds of events have been added in the stands of the exhibitor.
The 43rd edition of Sigep – The Dolce World Expothe manifestation of Italian Exhibition Group dedicated to the ice cream, pastry, chocolate, artisan bakery and coffee supply chains. For the operators at the fair, the return to Sigep gave “results beyond expectations “. Compared to the pre-pandemic of January 2020, which was, among other things, extraordinarily successful, this 2022 edition reached -25% of admissions. With a visit evaluated by insiders as highly profiled and business. And now, space until Friday for the “Digital agenda”, with foreign buyers already booked.
In a context of profound changes, Italian Exhibition Group has worked to internationalize Sigep. After the memorandum of understanding signed only a few weeks ago between Koelnmesse and IEG, on Tuesday 15 Sigep China was presented at the fair to the market and to the press. Corrado Peraboni, CEO of IEG SpA, and Gerald Böse, president and CEO Koelnmesse GmbH, announced the first edition, scheduled from 19 to 21 April 2023 in the city of Shenzhen, at the World Exhibition & Convention Center. Sigep China will be positioned with Anufood China – organized by Anuga, Koelnmesse’s leading food event in southern China.