(Tiper Stock Exchange) – TTIDMarTech Content Factory active in the production of omnichannel content and listed on Euronext Growth Milan, has acquired 60% of the share capital of In-Sane!, an Italian talent agency with a portfolio of over 170 exclusive influencers and content creators who produce content for TikTok, Instagram and Youtube. The operation allows IDNTT to enter the world of entertainment on social mediaintegrating and completing its offer of omnichannel content.
In 2021 in-Sane! has made a revenue of over 4.5 million euros, with a EBITDA of 332 thousand euros and a useful of 228 thousand euros, with double digit growth indicators expected in 2022. Net financial debt in 2021 is cash positive for 1 million euros, in the absence of financial debt.
The revenue as at 31 December 2021 aggregate of the IDNTT Group and in-Sane! it is therefore equal to 13 million euros, with an upside of 53% compared to the stand-alone IDNTT group (8.5 million euros).
60% was acquired by subscribing to a purchase agreement with the selling partners Perseo Srl and Sbabam Srl, a price of 2.1 million euros (paid in cash on today’s date) calculated taking into account the forecast estimate of the EBITDA of in-Sane! as at 31 December 2022 (€0.7 million).
“Today is an important day for us, IDNTT has acquired control of in-Sane!, one of the top 5 Italian talent agencies – commented the CEO Christian Traviglia – We did it because, quoting Bill Gates’ famous quote, “content is king“. Yesterday, today and tomorrow. Tomorrow will belong to the new generations. The famous Generation Z, the Alphas. The generations that today traditional media have difficulty capturing. The generations who meet online, on social networks or within a video game to have fun, to confront and entertain yourself in front of your favorite Youtuber or TikToker”.
“Generations that have a profoundly different language and needs than past generations and who represent the new consumers with whom brands and companies must necessarily dialogue and conquer,” he added.