On Instagram, a few days ago, Ica published a post that is now causing a huge stir on the social media platform.
Ica’s promotional video alludes to a certain Disney film
The post is a promotional video to promote Ica’s meatballs. The post also has a text that confirms the allusion to a certain Disney film that recently had a new premiere.
“At the same time in an alternative mermaid universe. Far beyond the magical realm of the underwater world, where the blue waves dance and the whispers of the seaweed enchant, there is a little mermaid with a big wish. The Little Mermaid dreams of becoming a Swedish meatball. Were you surprised? We with . But Swedish meatballs represent so much more than just a dish to the Little Mermaid. They are the symbol of the human world’s community and family gatherings. Their round shapes and irresistible aroma are enchanting and make the Little Mermaid long to be a part of it. She decides to follow his wish and you can never guess what happened next…”, reads the text of the post.
Followers react to the video
But it is not the text that made the followers react to the humorous move. That’s the unusual nature of the video.
A follower has a very specific question for Ica.
“What have you smoked? Can you buy?”, the person writes to the video.
Another is on the same track.
“What are you guys doing???”
Photo: Screenshot Instagram/icasverigePhoto: Screenshot Instagram/icasverige
But there are also those who praise the initiative of Ica and think it is a “wonderful” approach to make a humorous and slightly unusual video.
“Hahaha you are sick. Going to change positions within ICA, it is in your department that I want to work”, writes a person who seems to work in the company.
Photo: Screenshot Instagram/icasverigePhoto: Screenshot Instagram/icasverige