With over five million views on the comedy group Badstreeet Boy’s social media accounts, the fundraising bag has been rattled, almost two million kroner in just three days. The group is not surprised that the video went viral.
– People need something to laugh at, especially when it’s gloomy, explains comedian Slava Kedr.
With the money collected, they have bought around 70 drones, two vehicles, night vision and other equipment. Everything goes to Ukrainian soldiers at the front.
– The needs are so great, we need more of everything, such as drones and medical equipment, says Slava Kedr.
Slow with donations
In Ukraine and around the world, the willingness to donate was very large and generous in the first twelve months after Russia’s full-scale invasion. The survey by the newspaper Kyiv Independent shows, in broad terms, that although the donors are still many, the amounts are decreasing as the Ukrainians have a worse economy.
– The most difficult thing right now is to capture the public’s attention, says Andrij Nedilko, at Frontline Care to the Kyiv Independent.
Humor and creative ideas
Now the comedy group is thinking about making a new video. They want it to go viral too and know that a lot of creativity is required for them to succeed.
– Humor works well when you want to raise money, we need to break new records, explains Slava Kedr.