In 2015, Clean Drink was founded by the brothers Sebastian Kwissberg and Hugo Rosas. The functional drink, which is offered in a wide range of flavors, quickly became a success and has not least been noticed on social media, such as TikTok. Among other things, the company has rewarded tiktok users who show the company’s products and get over 5,000 likes, with two trays of the functional drink.
– Young people today create an incredible amount of ‘content’. When we launched the latest flavor, we received 25,000 competition entries, an incredible figure without any real marketing budget, Sebastian Kvissberg has previously told Today’s industry.
New co-owner
It is the company Voxson Carl-L Eriksson AB that becomes a new partner in Clean Drink. The price landed at SEK 15 million for 10 percent of the company. Stefan ErikssonVoxson’s CEO, describes the process as uncomplicated.
– We hadn’t chased the company, but we found each other on detours and started talking. Then the opportunity for an investment appeared. It was a short process. The gang behind Clean Drink is passionate about this and I think they have a huge potential to go far, says Stefan Eriksson to Break it.
In addition to Clean Drink, Voxson is also an owner of Tura Group, which has been listed on the stock exchange since August 2022. Clean Drink’s CEO, Sebastian Kvissberg believes that the decision to bring in a partner can now lead to an expansion.
– We are of course incredibly happy and grateful that a partner like Stefan comes in and believes in us and our journey. This allows us to accelerate considerably. In Sweden, we have only scratched the surface so far, says Sebastian Kvissberg Break it.
Read more: This is how much the Clean Drink brothers earn – the empire has a turnover of 99 million