With the spread of the Internet and the development of technology, e-commerce has become one of the most popular business models today. E-commerce is a system that allows businesses to sell their products or services online.
This system allows businesses to make sales without the need for a physical store or warehouse.
E-commerce is a very profitable business opportunity for beginners. However, there are some important points to consider before starting e-commerce. So, How to Enter E-Commerce?
How to Login to E-Commerce?
How to start e-commerce If the question has started to spin in your mind, in order to make a good e-commerce initiative, you must first prepare a business plan. Following this plan correctly will enable you to enter e-commerce successfully and firmly. In general, the basic steps are as follows.
- Determine the Products You Will Sell
- Perform Company Setup
- Domain Name – Determine Brand
- Establish Your Site’s Infrastructure
- Start Selling
After you successfully complete these steps, you can earn income by selling. You can also get clear ideas and information by reviewing the guide below.
Determine the Products You Will Sell
To be successful in e-commerce, you must first correctly determine the products you will sell. This step is one of the most important steps you need to take before starting your e-commerce business. Here are some points you should pay attention to when determining the products you will sell:
Choose Products Suitable for Your Target Audience
You need to choose your products according to the needs and expectations of your target audience. For example, for an e-commerce site that sells women’s clothing products, it is important to choose products whose target audience is only women.
Research Your Competitors
What kind of products do your competitors sell? What is the demand for these products? By finding answers to these questions, you can choose products that can differentiate you from your competitors.
Choose Profitable Products
It is important for your products to be profitable to continue your e-commerce business. Therefore, be careful to choose products with high profit margins.
Perform Company Setup
Establishing a company for e-commerce is legally mandatory. To establish a company, you must first determine the company type. The most common company types in Turkey are joint stock company (AŞ) and limited company (LTD.ŞTİ.). However, sole proprietorship companies are often preferred for startups.
After determining the company type, you need to prepare the company agreement. The company contract is a contract that regulates the establishment of the company, its partnership structure, board of directors, directorate, capital and other important issues.
After preparing the articles of association, you need to prepare the necessary documents. These documents are:
- company agreement
- partnership declaration
- Signature statement
- Photocopy of identity card
- Tax plate photocopy
After preparing the necessary documents, you need to apply to the trade registry. The trade registry recognizes the legal existence of your company by registering the company establishment. The documents and procedures required for company establishment may vary depending on the company type. Therefore, it is recommended that you seek help from a financial advisor or lawyer before establishing a company.
Domain Name – Determine Brand
Determining the domain name and brand required to establish an e-commerce site is an important step. Domain name is the address that identifies your site on the internet and allows people to reach your site. Brand is the concept that creates the identity of your site and products.
Some points to consider when choosing a domain name are:
- It should be short and memorable
- It should fully reflect your brand
- It must be original
Domain Name and Brand Registration
Registering the domain name and brand you choose ensures legal protection. To register a domain name, you must apply to one of the domain name registries. For trademark registration, you must apply to the Turkish Patent and Trademark Office.
Establish Your Site’s Infrastructure
E-commerce infrastructure is the software that provides the functions of your e-commerce site. Care should be taken when choosing an e-commerce infrastructure. Because this infrastructure will be the cornerstone of your site. If you are just starting out and have no technical knowledge, you can get an infrastructure from reliable addresses such as IdeaSoft.
Last Step: Start Selling
Once you set up your site and set up your infrastructure, you can start selling. Here’s what you need to do to sell:
- List your products
- Set payment methods
- Set shipping options
- Provide customer support
What Should You Sell Online?
If you want to sell successfully online, choosing the right products is vital. By carefully analyzing the demand and competition in the market, you need to determine products that suit the needs and preferences of your target audience. In this process, you should consider current trends and potential profit margins.
It is also important to consider other aspects of the business such as sourcing, storage, shipping and marketing strategies. Selling online requires not only finding the right product, but also marketing effectively and ensuring customer satisfaction.
Considering these factors, here are some popular products you can sell in e-commerce:
- clothing and shoes
- electronic products
- Cosmetics and personal care products
- Home and living products
- Souvenirs
- sports equipment
- Food and drink
By choosing one or more of these products, you can build a successful business in e-commerce.
Tips to Increase Your Sales in E-Commerce
E-commerce is one of the fastest growing business models today. This growth has caused e-commerce companies to become even more competitive in increasing their sales. Here are some tips you can follow to increase your sales in e-commerce:
Understand Your Target Audience
To be successful in e-commerce, you need to understand your target audience. You should know your target audience’s demographics, interests, and purchasing behaviors. Using this information, you can create marketing messages that appeal to them and encourage them to shop.
Use Digital Marketing Strategies
Digital marketing is one of the most effective ways to increase sales in e-commerce. There are various digital marketing channels you can use to reach your target audience online. These channels include search engine optimization (SEO), social media marketing, email marketing and paid advertising.
Focus on SEO
SEO is a set of techniques that enable your website to rank higher in search engine results. Focusing on SEO will help you increase your sales by driving more traffic to your website. Additionally, ensuring that the infrastructure you choose is SEO compatible will make your work easier. In this regard, IdeaSoft’s SEO compatible infrastructures come to the fore.
Use Email Marketing
Email marketing is an effective tool you can use to communicate with your current and potential customers. Through email marketing campaigns, you can inform them about new products and discounts, increase your brand awareness and generate repeat sales.
Use Social Media Effectively
Social media is one of the best ways to reach and interact with your target audience. By using social media platforms, you can promote your products and increase your brand awareness.
Use Influencer Marketing
Influencer marketing is a method of promoting your products or services using people who have a following on social media platforms. Influencer marketing can be an effective way to reach your target audience and gain their trust.