How to make a good recruiting video?

The goal of a recruiting video is not to replace the paper CV, but to complement it and provide the recruiter with a clearer picture of the candidate’s personality. It’s really the last few years, with the rise of social networks professionals and connections Internet to high debit, that recruiting videos began to take off as a complement to Traditional CV.

Today, many professionals choose to send a Video CV to stand out from other candidates. In some cases, it is directly requested by companies. Some have even deployed software who ask candidates questions and ask them to respond by video, instantly.

What is a recruiting video and what are its advantages?

A recruitment video is a video presentation of the professional profile of a candidate looking for a job. Many people use the video CV to replace the cover letter. Candidates use it to convey to the company the reasons for which they are applying, their motivations and their skills, all in a more personal approach than in writing.

Are video resumes only suitable for certain industries?

The answer is no. While there are some areas where a video resume may be more valued by a recruiter (sales, customer service, the creative professions, marketing … etc), this type of presentation is suitable when you want to achieve a greater visibility in the selection process, whatever the sector.

However, do not forget the importance of making a video adapted to the circumstances of the candidacy, the type of selection process, the sector and the company in which you are applying.

3 tips for making a good recruiting video

Length and structure

A compelling recruiting video should be easy and fun to watch. For this, it should not last more than two minutes. Before recording it, it is necessary to establish a structured plan of what you want to say, and to be clear about what you want to communicate, while avoiding giving the impression that you are follows a pre-built script.

Attitude and image

The attitude you project in front of the camera, as well as your personal image, should be in line with what is expected of candidates for the position in question. It is not the same to make a video for a position in the financial sector as it is for a position in the advertising world. You will need to adapt the tone and content.

Body language also plays a key role, as it conveys confidence and security to the person on the other side of the screen.

Video environment and quality

By recording a recruiting video, you are not only conveying factual information to the recruiter, but also giving clues about your personality. The quality of a Video CV does not lie only in its content, but also in its format and the quality of the editing.

Before recording the video, try to find a quiet space without noise parasite, clean, tidy and with good lighting. Likewise, the final cut of the video (which should also include your name and contact details) should be neat and technically acceptable. So avoid raw or unassembled material.