The richest man in the world is now the head of the Department of Government Effectiveness in the United States. But Elon Musk did not wait to integrate the government Trump To exert influence all over the world. The empire he built is not only a business. From Tesla to Starlink, its companies have become real geopolitical actors.
Episode 2: Tesla, road exit
We are not at a meeting by Donald Trump in 2025 but the presentation of the new Tesla model… in 2012.
In American tech, we love to present our products during what is called Keynote. In front of an already conquered crowd, the new features are exhibited and all the qualities of the company are praised. A method popularized by Steve Jobs, the creator of Apple, in the 2000s, and adopted by Elon Musk. At the time, he wanted to prove that betting on the electric car is a winning bet.
Since he embarked on the Tesla adventure in 2004, Elon Musk has multiplied this type presentations. Technical demonstrations, show on stage, promises of new innovations … For a long time, these images were those that the general public associated with Elon Musk … until his rapprochement with Donald Trump. Now on the front of the global political scene, the pioneer of electric cars may well see his empire vacillating.
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“The Musk Empire” is an original series of the magnifying glass, the daily podcast of L’Express, presented by Charlotte Baris, written by Solène Alifat and produced by Jules Krot.
Credits : BFM Business, INA, Nouvel Obs, Le Parisien, M6, Radio Canada
Music and dressing: Emmanuel Herschon/Studio Torrent
Logo: Jérémy Cambour
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