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Not content to have revived the Gothic style with the horror comedy “Wednesday”, Jenna Ortega, the star of the program, also intends to rain or shine on beauty trends. Just days after showing off on social media with a ‘chopped bob’, the American actress has propelled this cut, both fun and rebellious, to the rank of a winter must-have.
In winter as in summer, the square – ‘bob’ in English – is still one of the key hair trends… With one nuance, if we consider that it constantly changes shape with more or less volume, eccentricity, sophistication, or movement. We have seen this in recent years with the french bob, the scandi bob, the airy bob, the fringed bob, the boyfriend bob, and so on. You will have understood it, all the ‘bob’ are in nature, and obviously it pleases. But at the start of the year, it is a bob of a new kind, crazier and more rebellious, which seems to be unanimous: the ‘chopped bob’, which is also found under the names ‘choppy bob ‘ or ‘shaggy bob’. A cut propelled to the fore by the star of the hit series “Wednesday”.
Jenna Ortega, hair icon
On December 17, the American actress, who starred in the series “Jane the Virgin” before resuming the cult role of Wednesday Addams in Netflix’s horror comedy, posted a snapshot on Instagram to reveal her new hairstyle. hair. Amazement among her fans, who were able to discover that the young woman had traded her lengths for a rebellious square, the famous ‘chopped bob’. It didn’t take much to make this cut ultra trendy. After enjoying a shower of comments, each more complimentary than the other, Jenna Ortega noticed that her banal shot had transformed in a few days into a new essential hair trend.
And unlike a lot of beauty inspiration, this doesn’t seem like a passing trend, far from it. It would even precede the famous shot of Jenna Ortega. In its Beauty Trends Report, published in mid-December, the beauty platform LookFantastic* already reported searches up 550% for the terms ‘chopped bob haircut’, testifying to a certain enthusiasm for this new kind of haircut. A trend that the “Wednesday” star blew up after posting on Instagram. On TikTok, users have already appropriated this hair inspiration with already nearly 2 million views for the hashtag #choppybob.
An unstructured square
But then what is the ‘chopped bob’? In view of the photos posted by the American actress, but also by her own hairdresser David Stanwell, we can say that this square is neither sophisticated nor strict. On the contrary, it is more grunge than ever without losing that glam touch that makes all the difference. An ultra degraded square, a long hair, with a maximum of volume, which seems straight inspired by the shag and mule cuts which have been unanimous in recent seasons. And the icing on the cake, the cut is not only easy to reproduce, but also very simple to maintain. So many reasons to elevate it to the rank of a must-have for the start of the year.