How do popular culture and series influence our love lives?

According to a study published by the Journal of Social and Personal Relationships74% of participants believe that the romantic films influence their expectations and perceptions of romantic relationships. Another survey conducted by MarketCast, reveals that approximately 77% of viewers say that movies and series influence their ideas about what an ideal relationship should be. There is no doubt, then: pop culture plays a crucial role today in shaping and transforming social norms. By redefining gender roles, and influencing expectations in terms of relationships, it contributes to a gradual but significant change in social and cultural norms. What are these developments? The online dating site Seeking.com had fun listing them.

Female empowerment more than ever highlighted

Popular media has showcased strong, independent female characters, challenging traditional gender roles and promoting gender equality. These portrayals have helped empower women and redefine their roles in society. And it’s working: A study by the Geena Davis Institute on Gender in Media found that 68% of women say strong female characters in movies and TV shows positively influence their perception of their own abilities and worth in romantic relationships.

Today’s women, as portrayed in movies and TV shows, are increasingly free to make life choices that align with their personal aspirations. Whether it’s choosing to be a stay-at-home mom or pursuing a prestigious career, women are exercising their power and autonomy. This autonomy is reflected in the diversity of their roles and decisions, including the choice of whether or not to have children, and how they balance work and family life.

• Example: “Wonder Woman” – As an iconic superhero, Wonder Woman embodies strength, independence and compassion, inspiring generations of women.
• “The Handmaid’s Tale” – This series explores themes of resistance and female empowerment in a dystopian context, highlighting the importance of the fight for women’s rights.
• “The Hunger Games” – Katniss Everdeen, played by Jennifer Lawrence, is a courageous heroine who inspires resistance and revolution against oppression.
• “Scandal” – Olivia Pope, played by Kerry Washington, is a powerful woman who navigates the complex world of politics and public relations, embodying strength and determination.

Male norms are changing

Pop culture has also redefined masculine norms, showing men as sensitive, empathetic, and involved in domestic and parental tasks. These representations contribute to the redefinition of masculinity and the promotion of gender equality.

• Example: “This Is Us” – This series features deeply emotional and vulnerable male characters, highlighting the importance of family relationships and mental health.
• “Queer Eye” – By revisiting masculine norms, this series celebrates diversity and positivity, helping men embrace their true selves.
• “Sex Education” – Exploring themes of sexuality and identity, this series features male characters who are open, vulnerable and empathetic.

Partner selection criteria are changing

Contemporary films and series show that the criteria for attraction include not only economic status, but also emotional intelligence, shared values ​​and personal ambitions. This evolution reflects a society where relationships are based on equality and emotional compatibility as much as on material resources.

• Example: “La La Land” – This film explores the complexity of modern relationships, where personal ambitions and individual dreams play a crucial role in choosing partners.
• “Crazy, Stupid, Love” – This film presents various perspectives on love and relationships, showing how personal growth and mutual understanding are essential in choosing partners.
• “The Idea of ​​You” – Anne Hathaway plays a 40-year-old woman who falls in love with a young musician, showing that emotional intelligence and personal connection can transcend age and social status gaps.
• “The Paperboy” (The Underside of Palm Beach) – This film starring Zach Efron and Nicole Kidman explores complex relationships and power dynamics, highlighting how personal ambitions and emotional needs influence partner choices.

Non-traditional relationships are becoming normalized

Pop culture has also helped normalize non-traditional relationships, such as cross-cultural relationships, age-gap relationships, and unconventional family configurations. This reflects an increasingly inclusive and diverse society.

• Example: “Modern Family” – This series presents a variety of family configurations, including same-sex and intercultural families, thus normalizing various forms of love and kinship.
• “Call Me by Your Name” – This film explores a romantic relationship between two men with a sensitivity and depth that has touched a wide audience.
• “Lost in Translation” – This film depicts a poignant bond and romance between a middle-aged man and a young woman, exploring themes of loneliness and companionship across the age gap.

Romantic models are becoming more and more inspiring

Romantic narratives in movies and TV shows influence people’s expectations and behaviors about relationships by portraying passionate and fulfilling love stories. These models help shape ideals and aspirations about romance.

• Example: “The Notebook” – This iconic film represents a timeless and passionate love story, influencing the romantic expectations of many people.
• “Outlander” – Blending history, adventure and romance, this series offers an epic and inspiring vision of love through time.
• “Pride and Prejudice” (2005) – Adapted from Jane Austen’s classic, this film continues to inspire romantic ideals with its themes of love, respect and mutual understanding.

For Emma Hathorn, Dating Expert for Seeking.com, this link between what we watch and what we experience is not surprising but remains fascinating to observe: “It’s fascinating how fiction can impact our realities. Media plays a crucial role in shaping our romantic expectations, and understanding these influences is essential to navigating the modern dating landscape.”