H&M has just unveiled the first images of its collaboration with the French house Mugler. On the program: pieces for men and women available in a selection of stores and on the brand’s eshop from May 11, 2023.
2004. H&M revolutionizes its history and that of fashion by collaborating for the very first time with a great designer, couturier Karl Lagerfeld. Followed Stella McCartney in 2005, Sonia Rykiel in 2009, Lanvin in 2010, Versace in 2011, Isabel funny in 2013, Balmain in 2015, Moschino in 2018, Giambattista Valli in 2019 or Simone Rocha in 2021. In 2023, the brand has decided to join forces with a French house: Mugler. Led by American Casey Cadwallader since June 2018, the brand has been in the news for eighteen months. Exhibition event on its founder, Thierry Mugler, at the Museum of Decorative Arts from September 2021 to April 2022, disappearance of the star couturier of the 80’s on January 23, 2022, organization of a masterful fashion show for fall-winter 2023-2024 at La Villette on the sidelines of the Spring-Summer 2023 Haute Couture Fashion Week… And now, therefore, a collection in partnership with H&M.
“We are proud to celebrate the legacy of Manfred Thierry Mugler with this collection. We were all honored to meet Manfred, and to start creating this collection with him as well as Casey and the house of Mugler. Casey has done an incredible job of paying homage to the brand’s history and archives, while designing an extremely contemporary collection.“, insisted Ann-Sofie Johansson, creative director at H&M.
What do we know about the Mugler H&M collaboration?
Information about the collaboration Mugler H&M are gradually being unveiled by the Swedish brand. According to the brand’s communications, the collection is intended to be “dramatic and emancipatory” And “celebrates freedom, self-expression and diversity“. On the program: revisited archive pieces (the first collection of the French brand was presented in 1973), new designs and iconic pieces such as transparent and graphic jumpsuits, signatures of the house.
“I have made it a point of honor that this collection remains faithful to Mugler. The details and quality of each piece had to be consistent with our brand image, and I wanted to symbolize the energy of Mugler, who have always created clothes designed to free themselves. There are so many different versions of you as Mugler“, explains Casey Cadwallader.
To symbolize this collection, H&M called on artists such as Amaarae, Eartheater, ShygirlArca, Connie Fleming, to models such Jerry HallMariacarla Boscono, Anna Ewers, Ariish Wol, Sora Choi, Imaan Hammam, Selena Forrest, Lidia Judickaite, Yilan Hua, Aweng Chuol, Xu Meen, Luthando Ngema, Cheikh Diakhate and Fernando Lindez. A multicultural cast to discover in a clip broadcast on YouTube since Thursday, March 23, 2023. We can see the leather trench coats, low-rise jeans, cut-out dresses and neon bodysuits from the capsule. Parts available online and in selected stores from May 11, 2023. We look forward !