H&M has unveiled all the images of the Mugler H&M collaboration. Pieces for men and women that take up the codes of the house, available between 39.99 and 599 euros from May 11, 2023.
The collaboration Mugler H&M is precise! The two brands have just unveiled the looks that make up the collection. Bi-material jeans, neon dresses, corseted jacketszipped sweatshirts, leather trench coats… These pieces for men and women are eagerly awaited by fashionistas, who will be able to shop them from May 11, 2023 in a selection of stores and on the brand’s eshop. To afford a Mugler H&M garment, you will have to pay between 39.99 and 599 euros. A golden opportunity for fashion fans.
The intention of Casey Cadwallader, creative director of Mugler, and H&M ? Imagine a collection “dramatic and emancipatory” Who “celebrates freedom, self-expression and diversity“. To achieve this, the two brands unearthed archival documents (the first collection of the French brand was presented in 1973), created from new designs and reinterpreted iconic clothing like the transparent and graphic jumpsuits, signatures of the house.
“I have made it a point of honor that this collection remains faithful to Mugler. The details and quality of each piece had to be consistent with our brand image, and I wanted to symbolize the energy of Mugler, who have always created clothes designed to free themselves. There are so many different versions of you as Mugler“, explains Casey Cadwallader.
“We are proud to celebrate the legacy of Manfred Thierry Mugler with this collection. We were all honored to meet Manfred, and to start creating this collection with him as well as Casey and the house of Mugler. Casey has done an incredible job of paying homage to the brand’s history and archives, while designing an extremely contemporary collection.“, insisted Ann-Sofie Johansson, creative director at H&M.
To symbolize this collection, H&M called on artists such as Amaarae, Eartheater, ShygirlArca, Connie Fleming, to models such Jerry HallMariacarla Boscono, Anna Ewers, Ariish Wol, Sora Choi, Imaan Hammam, Selena Forrest, Lidia Judickaite, Yilan Hua, Aweng Chuol, Xu Meen, Luthando Ngema, Cheikh Diakhate and Fernando Lindez. A multicultural cast to discover in a clip broadcast on YouTube since Thursday, March 23, 2023.
H&M and the designers.ice.s, a long love story
2004. H&M revolutionizes its history and that of fashion by collaborating for the very first time with a great designer, couturier Karl Lagerfeld. Followed Stella McCartney in 2005, Sonia Rykiel in 2009, Lanvin in 2010, Versace in 2011, Isabel funny in 2013, Balmain in 2015, Moschino in 2018, Giambattista Valli in 2019 or Simone Rocha in 2021. In 2023, the brand has therefore decided to join forces with a French house: Mugler. Led by American Casey Cadwallader since June 2018, the brand has been in the news for eighteen months. Exhibition event on its founder, Thierry Mugler, at the Museum of Decorative Arts from September 2021 to April 2022, disappearance of the star couturier of the 80’s on January 23, 2022, organization of a masterful fashion show for fall-winter 2023-2024 at La Villette on the sidelines of the Spring-Summer 2023 Haute Couture Fashion Week… And now, therefore, this partnership with H&M which promises to be one of the most successful of the Swedish brand.