Interest in glamping, a portmanteau of the words glamor and camping, continues and has grown and refined.
There are no exact figures for glamping in particular, but several new places have been added in recent years and the increase is confirmed by the glamping places.
The original idea, sleeping in a bed in a tent, has evolved into different niches and now resembles the hotels’ different stars and orientations, according to the glamping owner Julia Aspnäswho together with her husband runs the newly opened Lugnet outside Ängelholm.
July is fully booked and bookings are also rolling in for August on the Bjäre Peninsula.
– I think it does a lot for people to be out in nature a little more, to sleep and wake up to the chirping of birds, says Julia Aspnäs.
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The economy is showing
At Slite beach resort on Gotland there are 18 tents. A night costs from SEK 1,790, but the more glamping that is desired, the higher the prices.
At Slite beach resort, glamping has existed for a few years and is described by the CEO Jonas Henning as a trend that has become somewhat more permanent.
– Now glamping has developed into an established form of accommodation, he says and adds that, just like in other forms of accommodation, it is all about the location.
In this case, it is about whether the back tent row with 50 meters to the water gets booked or whether it is the more expensive and front row, only 15 meters from the water.
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The tents offer a standard that is more comparable to hotels. Archive image.
– There we notice a sense of the economy and the interest rate situation, because those places are more expensive. They used to go first, but now they no longer go first, he says.
“A nature experience”
For the glamper who is not satisfied with sleeping in a tent by the water but wants to sleep on top of it, there are tents on rafts on Marholmen in the Roslagen archipelago. There is an increase this year of 8 percent in the number of bookings, compared to the period from mid-May to mid-July, last year.
– Interest continues. I think it’s this outdoor trend, that you want to be in nature and get this nature experience that glamping really is, but still keep these comforts, like a comfortable bed and served food, says marketing director Bibi Rydbacken on Marholmen.
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