For several years, there had been alarms about negative health effects in connection with emissions of various chemical pesticides when the Danish CEO of BT Kemi, Lars Foss, decided to calm the debate in 1975.
On television, he took a glass of phenoxy acid, which is used in the manufacture of the pesticide hormoslyr, and wrapped it.
Rumors spread that the increase would have led to his death the following year, something that spread in both television and newspapers. But the fact is that Lars Foss did not die until 2007, at the age of 83.