Among Swedes, opinions are divided about the rye-based dessert, but in Finland it is as common as eggs on the Easter table.
Ski legends eat 40 packs
According to his own statement, the Finnish ski legend Juha Mieto eats, for example, 40 packages of memma every Easter, you can also watch him eat memma for 12 hours on YouTube.
SVT’s reporter went to the home of Pirkko Ervasti, chairman of the Finnish association Luleå, to form his own opinion. See more in the clip.