The ranking of the most popular beauty brands in the world by country has just been unveiled by Cosmetify. Which one is ahead in France? Drum rolls …
As 2021 draws to a close, it’s high time to take stock! If in terms of beauty we like to try and test new things, we still have our little favorites. The platform specializing in cosmetics, Cosmetify, has just published a ranking of the most fashionable beauty brands in the world. Many factors come into play such as engagement and the number of subscribers on social networks (especially Instagram) or the volume of Internet searches.
Yves Rocher, the most sought-after beauty brand in France
For the third consecutive year, the result of the Cosmetify ranking is final: it is the Breton brand Yves Rocher which climbs to the first place and in the hearts of the French in 2021. With a strong image that combines well-being, nature, value for money and authenticity since the end of the 1950s, Yves Rocher has been able to seduce women and develop up to ” to establish itself in nearly 110 countries and open more than 680 stores in France. A feat that inevitably raises the brand to the top of the ranking. Among the favorite products of customers at Yves Rocher, we find the Grand Soin Régénérant, the floral scent “Comme une evidence” and the shower shampoo with monoi. The plant cosmetics specialist is also the big favorite in 17 other countries such as Italy, the Czech Republic, Algeria but also Luxembourg, Mauritius, Ivory Coast, Senegal or even Cameroon, Gabon and Madagascar. It is also found at the sixth place in the world ranking.
The world’s top 3 favorite beauty brands in 2021
French consumers were unanimous, but what about other countries? The study shows that in 2021, the most popular brand in the world is Huda Beauty which continues its meteoric rise with 47.9 million followers on Instagram, then comes the Canadian makeup brand Mac Cosmetics in second position, closely followed by the eyebrow expert: Anastasia beverly hills. The fourth place, meanwhile, is attributed to the Avon brand and finally it is the brand The Body Shop which is placed in fifth position. The online platform Cosmetify also highlights the fact that some brands have a strong impact within their country of origin. For example, DHC has a significant presence in Japan while Fenty Beauty is essential in the Caribbean or Innisfree in South Korea. A collection of brands to follow very closely!