More and more people are asking for the drink
It is the alcohol-free beer that has become increasingly popular in recent years. Åsa Flodinwho works at Systembolaget in Östersund, says P4 Jamtland that she notices a clear increased interest.
– It has become more and more popular. 15-20 years ago, non-alcoholic beer was quite boring, but today there are many good alternatives to choose from, she says.
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Also popular in other contexts
It is not only during Christmas that the non-alcoholic beer has become more popular, in the summer of 2024 the sale of non-alcoholic beer broke records in the grocery trade, according to a report from Carlsberg Sweden.
– Alcohol-free beer is the fastest growing segment in the beer market, and the trend only continues to grow, says Carlsberg Sweden’s CEO Peter Hammarstedt.
The alcohol-free beer has become increasingly popular. Photo: Michael Dwyer/TT
Statistics from Sveriges Bryggerier shows that the sale of alcohol-free beer has increased by over 750 percent in the last ten years, which is a development that points to a long-term change in Swedes’ drinking habits.
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