To celebrate the release of its new R5, Renault is playing the “Retro fit” card with the marketing of a Walkman, equipped with a real magnetic tape cassette.
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It’s not new, but the era is “vintage” and in many sectors, starting with the entertainment and textile industries, products from the 1970s are often brought out at high prices. 80 whether it’s shoes or small electronics like Donkey Kong. Even in theautomotivesince Citroën released a modern version of the Friendwhile Renault is preparing to launch electric 4L and R5.
Precisely, to accompany the great return of its star city car from the 1980s, the French manufacturer has decided to bring the… cassette player back to life! Created by Sony in 1979 as walkmanthe ancestor of the Discman and the iPod is reborn thanks to a French start-up called We Are Rewind.
Bluetooth and rechargeable battery
Sold 189 euros on Renault’s website, the PlayeR5 comes with an authentic blank cassette, and the look picks up the angular lines. It is a “brick” in aluminum to colors of the future R5 (black and yellow). On the top, buttons for playback, recording, fast forward and rewind. A headphone jack, but also a button to activate Bluetooth.
Yes, the walkman is getting up to date with the possibility of using it with wireless headphones! Another touch of modernism is the presence of a rechargeable battery for an estimated autonomy between 8 and 10 hours. To charge the device, USB cable.
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