The figures are based on a six-month average of the number of monthly active users in Sweden during the period April 2023–September 2023. A monthly active user is defined as someone who simply uses Tiktok during a given month.
The largest Swedish account on Tiktok is Zlatan Ibrahimovic, with 10.6 million followers. Second on the list is Abba with 3.3 million and third Alexandra Johnsson with the account Simplefood4you with 2.7 million followers.
Tiktok has become known as a great gathering place for literature and book tips and the hashtag Booktok is popular among users. In Sweden, many people use the hashtag Bokstället as a gathering place for Swedish book tips.