Here are the 20 most valuable brands in the world! The leader has changed… The remarkable ‘Apple’ detail

Occasionally, the world’s most valuable brand and the world’s most valuable brands are researched. Using search engines like Google, users search for the world’s most valuable brands and satisfy their curiosity. However, for those who are curious about the most valuable brands in the world, there is a remarkable news. The “World’s Most Valuable 500 Brands-Global 500-2023” research prepared by the international brand valuation organization Brand Finance has been concluded. Thus, the world’s most valuable brand has been determined.

HERE IS THE WORLD’S MOST VALUABLE BRAND! SUMMIT CHANGED HANDS

According to the compilation from the study, Amazon was identified as the most valuable brand in the world, with a brand value of $299.3 billion. Amazon ranked second with $254.2 billion in 2021 and $350 billion in 2022.

ATTENTION APPLE DETAIL

Apple followed Amazon with a brand value of approximately 297.5 billion dollars and Google with a value of 281.4 billion dollars. Apple was at the top of the list last year.

In the aforementioned list, Microsoft is 4th with 191.6 billion dollars, US retail company Walmart is 5th with 113.8 billion dollars, South Korean technology company Samsung is 6th with 99.7 billion dollars, Chinese bank ICBC is 69.5 billion dollars. The US telecom company Verizon ranked 7th with $67.4 billion, Tesla 9th with $66.2 billion, and TikTok 10th with $65.7 billion.

While the value of the brand, which is at the bottom of the ranking table, was recorded as 4.7 billion dollars, Turkish brands could not enter the rankings this year as they could not reach this value.

According to the results of the research, the USA took the lead by far in the ranking of countries. While 201 of the companies in the Global 500 list consisted of US companies, 71 were Chinese, 32 were Japanese, 31 were French, 25 were British, and 24 were German.

“TECHNOLOGY IS THE MOST VALUABLE INDUSTRY”

Muhterem İlgüner, Director of Brand Finance Turkey, said that Chinese electric car brand BYD has 57 percent, US oil firm ConocoPhillips 56 percent, Danish logistics firm Maersk 53 percent and US media company LinkedIn 49 percent. He said that there are growing brands.

Informing that technology companies represented by 48 brands on the list continue to be the most valuable industry with 1.2 trillion dollars despite a 6 percent loss in value, İlgüner said, “With its brand value exceeding 1 trillion dollars, retail has become the second most valuable business line. The banking sector continues to increase in value. , is represented by 72 brands on the list. Google and Youtube, which belong to Alphabet group, were determined as the strongest brands with a score of 93 out of 100.” said.