“With the sale of our soft drink group in the Netherlands, we can focus even more firmly on innovation and growth in the beer market that is so familiar to us. At the same time, Vrumona can realize its growth ambitions even better with the new owner Royal Unibrew, a strong player in the soft drink industry.” says Hans Böhm, general manager of Heineken Netherlands, in an explanation.
Heineken sells soft drink producer Vrumona from Bunnik to a Danish company
