True model of a mother and daughter duo, Heidi and Leni Klum were photographed, very complicit, for the latest campaign of the lingerie brand Intimissimi.
The model Heidi Klum and her daughter Leni are the new faces of the Italian brand Intimissimi in a campaign unveiled on October 11 on the lingerie brand’s Instagram account.
This is the first time that mother and daughter have posed together for a label, although they have already appeared side by side on the cover of the vogue German in January 2021. Heidi Klum seems to have transmitted her passion for fashion and modeling to her daughter, since the latter is successfully following in her footsteps. You just have to see: at 18, she has already found herself several times in cover international magazines and parades for the biggest brands, such as Dolce & Gabbana and About You.
With this Intimissimi campaign, Leni Klum continues her career in the company of her very famous mother. The purpose of this ad? Show Heidi and Leni Klum unvarnished, as they are in real life. This is why she stages the mother and the daughter behind the scenes of a film set. They dance, they laugh, they have fun and display their complicity with tenderness.
A transgenerational campaign
Intimissimi is a brand for women, designed by women. This Italian brand wants to provide support to everyone, whatever their age, morphology or personality. The goal of the brand, born near Verona, is to create underwear that can suit all women to allow them to feel sensual and sure of themselves. With Leni and Heidi Klum, Intimissimi wanted to emphasize the character intergenerational of its products. So the mother poses in sets Pretty Flowerthe two-tone line of the label, while the girl appropriates the pieces of the collection Basic in lace. Sexy underwear for everyone? We say yes!