It all started with the club wanting to build its brand in the long term and become the entire municipality’s team. In 2020, they therefore changed their name from Kallinge-Ronneby IF, to KRIF Hockey.
And now the supporters club White Angels have been asked to follow the same line. Instead of shouting “Kallinge” they will now sing “KRIF”.
– This is what we have tried to support and follow, says White Angel’s chairman Fredrik Johnsson and continues:
– I know that it is important for many to sing Kallinge, but in any case I do not intend to do it.
“Can’t sing KRIF”
Anders Rhedin, who has been a KRIF supporter for 35 years, is one of those who want to continue singing the place’s name.
– It is not possible to hide WAR, it is not possible, he says angrily and adds:
– It feels as if the brand is more important to the club than an audience with an atmosphere in the stands.
Hear more about this in the clip above