Harry Styles unveils his beauty brand

Harry Styles unveils his beauty brand

The cosmetics of the singer Harry Styles are revealed little by little for our greatest pleasure. Called Pleasing, the brand offers sublime nail polishes and two treatments. Here’s all we know.

Harry Styles is known to have a strong appeal to the world of fashion and beauty. It is therefore not surprising to see that the singer in turn launches its own brand of beauty. Called Pleasing, this line of cosmetics is marketed on the website of the same name. The British star offers a unisex range, including nail polish, her beauty addiction, and treatments.

Harry Styles launches its beauty brand Pleasing

After conquering the world of music and that of cinema, Harry Styles launched himself a new challenge: to create his own brand of beauty. And the least we can say is that the singer rose to the challenge with flying colors. This Monday, November 15, the former singer of the group One Direction revealed the Pleasing official website to pre-order the products as well as the Instagram account @pleasing. On this account, Harry Styles highlights black and white photos presenting the atmosphere of the brand.

What are the cosmetics launched by Harry Styles?

On the program: nail polish with surprising packaging that can be coiled as desired in boxes. Several shades are available such as pink, black blue or slightly transparent white. On the finished side, we find matte and glossy to satisfy all desires. Two care products are also part of the range. A highlighter serum for the face composed of vitamin B5 and antioxidants and a double-ended pen in the form of a roll-on to moisturize the lips and eyes. Nothing revolutionary but it is still necessary to linger on the packaging which is as playful as it is original.

The beauty brands of the stars

Harry Styles therefore joins the club of celebrities who have entered the beauty industry. Among the pioneering stars in the field is Kylie Jenner with Kylie Cosmetics, Rihanna with Fenty Beauty, Jessica Alba with Honest Beauty or even Gwyneth Paltrow with GOOP. Most recently Alicia Keys launched Keys Soulcare, Selena Gomez created Rare Beauty and Jennifer Lopez developed JLO Beauty. In short, beauty has become the business star of celebrities.