HandOfBlood wins renowned marketing award with 2 weird ideas for LoL – First in gaming

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The 30-year-old YouTuber Maximilian Knabe is one of the most popular personalities in German gaming as “HandOfBlood”. He has been the face of the LoL team Eintracht Spandau since 2021, and he acts as its president: he plays an egocentric who embodies the worst aspects of managers like Uli Hoeneß. Now 2 marketing campaigns related to League of Legends have won the renowned Effie marketing prize, which actually has nothing to do with gaming Has.

Cover picture via Sparkasse

What is this LoL team all about? Eintracht Spandau is a phenomenon in e-sports. The team was founded in November 2021 with the promise to focus not only on success but also on storytelling and identification values.

The team presents itself like a football club – including Ultras, local rivalries and celebrations in the local pub.

How does HandOfBlood come into play? The YouTuber is known for slipping into the craziest roles for his videos. For Eintracht Spandau he plays the somewhat chubby “President Boy”. He does not give up this role even in a serious interview.

There is more about Eintracht Spandau in the video.

Everything you need to know about the LoL team Eintracht Spandau – in 4 minutes

President Knabe and Sparkasse-Hänno cream off prizes

What is the price now? The Effie is a renowned award for efficient communication in the advertising industry. In Germany, it has been awarded annually by the General Association of Communications Agencies (GWA) since 1981 – as Effie Worldwide, the prize has existed in the USA since the 1960s.

So this is an award that should be taken seriously.

What exactly did he win? Two campaigns by the influencer agency INSTINCT3, which was co-founded by HandOfBlood, and the “Jung von Matt” agencies received awards.

  • Silver in the category “Influencer Marketing” went to the “Sparkassen-Hänno”. For the campaign commissioned by the Sparkasse, HandOfBlood slipped into the role of an e-sports consultant who was supposed to save “silver idiots from ELO hell”. (via Sparkasse). It was created in cooperation with the agency Jung von Matt Sports, Instinct3 took over the creative direction and production.
  • Eintracht Spandau’s launch campaign under the motto “Here is Real” received bronze. This is a joint project between Instinct3 and Jung von Matt Nerd, an offshoot of the “Jung von Matt” agencies. Here Hänno appeared in his role as President Knabe as the draft horse.
    • HandOfBlood as President Knabe

    This is how the winner is happy: HandOfBlood shared the good news with fans via Twitter on October 20th. He called the Effie his biggest milestone to date – no other gaming or esports campaign has ever achieved it.

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    Many of his colleagues celebrated with him and congratulated HandOfBlood and the team at Instinct3 for their achievement. In particular, his career from YouTuber with rather humble beginnings to marketing genius seems to make an impression.

    Even the competition from Team NNO congratulates them – a small jab at the playoff end of Eintracht Spandau must be anyway.

    Why does your president actually have more trophies than you? @EinSpandau

    Congratulations of course!

    — Karni (@itskarni) October 20, 2022

    HandOfBlood is always good for a surprise.

    Do you give Sparkasse-Hänno the success or are you more on the side of President Knabe? Was HandOfBlood robbed here and would have actually earned gold – or do you perhaps see it all completely differently? Please leave us a comment with your opinion.

    HandOfBlood’s LoL team positions itself against the AfD — “Perverted understanding of freedom”

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