GTA 6 should be worth every cent – ​​Take-Two boss responds to fears that the blockbuster will be too expensive

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The boss of GTA publisher Take-Two says the gaming experience of GTA 6 should offer more than the price suggests.

Who is the person you are talking about?

  • Strauss Zelnick has been the CEO of Take-Two Interactive since January 2011.
  • Take-Two is the publisher of the popular Grand Theft Auto game series, which also includes the highly anticipated title GTA 6
  • Take-Two is also the publisher of games such as Borderlands, Mafia and LA Noire. The same applies to sports games like NBA 2K.

    • In a so-called earnings call, Zelnick was asked about the pricing of GTA 6 and the publisher’s entire game catalog.

    In an earnings call, companies discuss financial results for a specific period of time. There is often a type of discussion afterwards where investors can ask questions.

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    Take-Two wants to provide more value than they ask for

    What exactly does the Take-Two boss say? In the earnings call, Zelnick said Take-Two is focused on delivering more value with its games than it asks for in price. The announcement of a prize should therefore represent “good news” for the player.

    That means something like: According to Zelnick, GTA 6 (and other Take-Two games) should be worth every cent – after all, they offer more than he thinks they are worth.

    Look, more content is being made available all the time and we’re really committed to delivering great value at all times. We are very focused on providing more value than we ask for. That’s the rubric, so to speak. And every time we set a price, we want to make sure it’s good news for the consumer; that the experience is well above average relative to the cost. That is the goal.

    Strauss Zelnick in the Take-Two Earnings Call

    What fears are there? There are fears that GTA 6 could cost over 70 US dollars (or over 70 euros in Germany), making it more expensive than other full-price titles.

    For example, there was a rumor on Reddit that GTA 6 could cost up to $150. Although many players doubt this rumor, it is not unlikely that Take-Two will at least slightly increase the purchase price.

    Take-Two was already charging 70 euros for the sports game NBA 2K 21 and was one of the pioneers of the new price tag at the time, which was subsequently also given to other AAA games such as Call of Duty, God of War and The Legend of Zelda.

    Zelnick recently spoke in an interview with the broadcaster CNBC about the planned release of GTA 6 and said, among other things, that the decision-making for a release time depends on measurable criteria: CEO talks about the release of GTA 6 and says exactly what fans want to hear

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