Since 2011, the cultural and creative industries have been booming in Tunisia. A boom favored by advances in freedom of expression, but also by the emergence of start-ups, increasingly supported by specialized incubators such as Minassa in Tunis.
With our correspondent in Tunis, Oumeima Nechi
Nestled in an old house in the medina of Tunis, the Minassa incubator sees cohorts of young entrepreneurs pass through. That day, around fifteen young graduates were busy creating their business plan. Architects, designers of platforms for creators or even stylists are accompanied there.
Among them, Ikram and his boyfriend are delighted to have received funding: ” We chose to come to Minassa Lab because we saw the impact it had on a lot of entrepreneurs. We saw the difference between before and after. »
These young designers of recycled jeans will be accompanied over several months to launch their clothing brand. The incubator also supports established entrepreneurs.
Hamdi Toukabri, DJ launched a vinyl store, also sold online, then turned to Minassa for legal support: ” It broadened my field of vision and helped me create more long-term goals. »
He wants to make this niche market in Tunisia accessible to as many people as possible and thus contribute to diversifying the music scene. ” We try to enlarge the community of vinyl lovers in Tunisia and give access to this culture to the youngest he says.
However, the entrepreneur still mentions difficulties linked to the heavy Tunisian bureaucracy, obstacles that still paralyze the sector in a country that is betting more and more on start-ups.
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