Ministry of Commerce Advertising Boardrecently announced a decision on Google -based consumer comments.
In the article titled ı 30.2 million TL to advertisements from the Ministry of Commerce Advertising Board to consumer comments and financial services, the first place in the article titled ıları Fined and sanction decisions ” was given: “The Advertisement Board within the Ministry of Commerce, 183 of the 205 files it decided on February 14, 2025, was found to be contrary to the legislation and decided to stop the measure. In total, in total It has been decided to apply an administrative fine of TL 30.2 million, and to apply the administrative measure of access to 37 of the files found in contradiction. In the meeting, where advertising and commercial practices affecting the economic preferences and interests of consumers are discussed, issues related to consumer comments, website designs and financial advertisements that will affect the economic behavior of consumers came to the fore. In this context;
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The comments and rating practices reflecting their experiences in relation to the goods or services purchased by consumers have become one of the most important criteria affecting the preferences and purchasing decisions of other consumers in the purchases made on the internet, especially in the internet, which is easy to reach these areas. Within this framework, in order to prevent fake and deceptive or accuracy in the comments areas of the comments and rating applications existing on the websites, the obligation to verify the commercial practice by the consumers who purchase the goods or services in order to prevent the fake and deceptive or accuracy of the accuracy. . “
The most remarkable part here was about Google comments: “In this context, in a examination of the Advertising Board; Without the fulfillment of the obligation to verify the comments and scores given by the company under the title of “Facility Comments” are made by those who purchase the relevant goods or services. It has been found that it has been published based on the comments obtained through “Google” systems.
In this situation, He did not stay at the facility via Google system or Users who do not receive any service from these facilities can also comment and users claiming to receive services from the facility because of the proved that they receive these services due to the obligation to verify and proof is not possible to meetGoogle, blog pages and so on. Regardless of whether or not the comments on the websites in the sale of goods and services, which are published through the platforms in which users reflect the experiences of the users, regardless of whether they are given warnings on the subject, It was evaluated that its publication was an unfair commercial practice and decided to impose an administrative fine as well as a stopping penalty.“
Making a statement on this issue (Türkiye’s market) Google Türkiye said: “The final decision of the Republic of Turkey Ministry of Commerce Advertising Board concerns the publication of unjust consumer comments on third -party commercial websites. In the news of the decision, the information about Google’s fine and Google comments is imposed on comments does not reflect the truth. Google Comments are not affected by the decision of the Advertising Board and users in Turkey may continue to use it smoothly. ”