Take-Two CEO Strauss Zelnick gave clues about the GTA 6 price. Details about the price tag of the game are in our article.
Strauss Zelnick, CEO of Take-Two Interactive, announced the highly anticipated GTA 6 price He offered some “good news” for fans, and that news has to do with the game’s price tag.
GTA 6 Price and Pricing Strategy
Take-Two Interactive, the publisher behind the Grand Theft Auto series, is focusing on offering more with the next game in the series, Grand Theft Auto VI. Strauss Zelnick, the publisher’s CEO, responded to questions about pricing for the publisher’s game catalog, specifically the Grand Theft Auto series, during a recent earnings call. Zelnick stated that Take-Two “always aims to deliver great value” and said that the new games they plan to release will provide players with more value than the price tag on the game.
How Long Will GTA 6 Last?
Zelnick stated that when Take-Two sets a price for a new game, they are confident that it is “good news” for players and that the game “offers so much more to the experience.” Although these statements provide some clues about the price tag of Grand Theft Auto VI, Zelnick avoided direct questions about the price tag of the highly anticipated game. However, Take-Two is known to be much more comfortable charging $70 for a new game. Zelnick stated last year that players seemed happy to pay $70 for games.
While these statements don’t confirm that GTA 6’s price will be $70, they do show that Take-Two is ready to charge at least $70 for a new game, including Grand Theft Auto VI. Zelnick’s statements indicate that the company thinks players are willing to pay premium prices for high-quality games.
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