Trendforce has published its latest research on the global smartphone market, revealing a decline in production in the third quarter of 2022. The industry produced 289 million units between July and September; this represents a quarterly decrease of 0.9% and an 11% decrease from the previous year.
The “extremely weak” demand was due to companies prioritizing inventory over new devices while keeping production low due to “strong global economic headwinds.”
Samsungmaintained its position as the leading manufacturer with 64.2 million device production, a slight increase of 3.9% compared to the previous quarter. The Korean manufacturer is reducing production to force its already manufactured devices and will likely report a drop in production after the next three months.
Apple registered 50.8 million with a market share of 17.6%. According to TrendForce, this is the strongest production period for Cupertino as the company is ramping up production to launch new iPhones just in time for the holiday season. Expectations for Q4 are that every fourth new smartphone that leaves a factory will be an iPhone.
The rest of the top 5 are in third place Xiaomi (including Redmi, Poco and Black Shark sub-brands), fourth place Oppo (including Realme and OnePlus) and fifth in vivo It is occupied by (+iQOO). Trendforce pointed out that Chinese companies are moving towards a future with less US technology, as vivo has its own ISP, Xiaomi has developed a charging chip in-house, and Oppo has the MariSilicon X NPU.