“Ekta vara” organizes a poll every year where the customers themselves can nominate and vote for the food they consider to be the biggest food scam of the year. The “winner” is presented during the month of January each year and usually gets a lot of talk.
This year’s food scam is something that engages many consumers and the competition celebrates its tenth anniversary this year.
– We think it’s great fun that it has had such a big impact. We probably didn’t think that when we started, says Björn Bernhardson, Genuine product operations manager.
This year’s food scam engages many customers
In the first year, 51 different foods were nominated for this year’s food scam. In 2022, a total of 304 foods were nominated, a record that was broken this year as well.
– The nominations have already surpassed the previous record by a large margin. There is clearly no shortage of fraudulent products out there in the stores, said Björn Bernhardson in one press release at the end of 2024.
READ MORE: That’s the difference between Löfbergs and Gevalia
Gevalia’s coffee package is nominated for food scam of the year 2024
One of the products that is a finalist for this year’s food scam in 2024 is Gevalia’s coffee package. The reason is that Gevalia’s coffee packages have shrunk, as prices have increased.
The coffee package started as a half-kilo package and then shrunk to 450 grams. According to Äkta vara, the reduction of 50 grams is about the customer not noticing this and therefore choosing the reduced-size package.
A few years ago, the packages were further reduced, dropping another 25 grams on their more expensive varieties. The new size corresponds to three to four cups less coffee per package.
“The change in size is, of course, not something that the company advertises, rather the opposite. In several cases it is difficult to see any size difference between the 425- and 450-gram packages and the weight is only shown on the back of the package,” writes Genuine product.
READ MORE: The coffee price shines: “On the way to record levels”
READ MORE: The price of coffee increases sharply – here is the chain that raised the most
Then the winner of this year’s food scam 2024 will be announced
The “winner” of this year’s food scam 2024 will be revealed live on TV4’s Nyhetsmorgon on January 29.
The other finalists in this year’s food scam 2024 are:
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