One of Turkey’s largest enterprises BringAccording to the statement, it acquired the online grocery company FreshDirect in the USA.
The official statement from the company about the process was as follows: “Getir, which launched a world first in Turkey and brings grocery products to users within minutes, purchased FreshDirect, a US-based online grocery company with an annual turnover of 650 million dollars and more than 3 thousand employees, from Ahold Delhaize, one of the largest food retail groups in the USA. took. This first acquisition of this size in the USA by a company founded in Turkey in the technology sector will make a big impact in the global technology and food retail sectors and will create significant synergies between Getir and FreshDirect. While FreshDirect’s technological infrastructure is being improved with Getir’s technological power, FreshDirect customers will receive their orders within minutes. FreshDirect’s way of doing business will be renewed with Getir’s flexible and fast management approach. With FreshDirect’s rich product portfolio and wide customer base, Getir will accelerate the growth of its fast delivery business in the USA.
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FreshDirect has been among the pioneers of online grocery shopping for over 20 years. The company works with the best agricultural and food product manufacturers and brings fresh food products directly to its customers, in line with its name. FreshDirect’s business model, unlike Getir’s, is based on appointment delivery of orders to homes or offices at certain times of the day. “With its fleet of 400 trucks and a 60 thousand square meter production and distribution center in New York, FreshDirect provides services in New York, the most populous state of the USA, as well as New Jersey and Connecticut.”
Getir had previously said the following about this important development: “Getir, the pioneer of fast grocery delivery, announced that it will acquire FreshDirect, a New York-based online grocery company with an annual turnover of 650 million dollars, from Ahold Delhaize USA, one of the largest food retail groups in America. The deal is expected to be completed in November. FreshDirect will provide a faster and more convenient service to its users by taking advantage of the technology and operational experience of Getir, which has been operating in the USA since 2021.
Getir will make its service even more attractive for its users in New York by taking advantage of FreshDirect’s fresh product quality and diversity. FreshDirect, which has been serving for more than twenty years, has become one of the most important online market players in the geography in which it operates by establishing strong business relationships with the best agricultural and food product manufacturers in the region.
Following the completion of the acquisition, FreshDirect will continue to operate from its facility in the Bronx borough of New York, retaining its brand name. “FreshDirect, which has gained a respected place as an integral part of New York food culture since its establishment in 2002 by delivering the highest quality and freshest foods to its users, provides services in a total of 3 states, including New Jersey and Connecticut, in addition to New York.”