On Sunday, the “Celebrity Dinner” ran on free TV on Vox with two well-known German gaming influencers: the twitch streamer Papaplatte and the synchronous speaker, streamer and influencer Lara Loft. But the show fell through in the ratings – apparently many fans of the two just don’t have a TV anymore.
What was that show?
Twitch bans German streamer Papaplatte for the 6th time this year – Why?
Who were the guests? For the start of a new season, Vox specifically invited “the social media generation”. The 4 guests were:
Papaplatte narrowly loses with “legendary MontanaBlack pasta casserole”.
How did that turn out? The gaming streamers lost to the YouTubers:
MontanaBlack once presented his “noodle casserole” as a secret recipe:
MontanaBlack’s career and life in 2 minutes: what makes him special?
Lousy ratings for celebrity dinners with German Twitch stars
How were the ratings? The ratings were really bad – that’s what an industry magazine points out separately in a separate article.
According to dwdl, only 350,000 viewers saw the show, which corresponds to a market share of just 1.6%. Even with the “young viewers” it was only enough for a 3.9% market share.
The show was lost among 14-49 year olds against Tatort on ARD (21.3% market share), Suicide Squad on Pro7 (12.3%) and San Andreas (8.4%).
Apparently little overlap between celebrity dinners and gamers
What was it? If you look at the social media posts of the influencers who promoted the show, you can guess the problem: many viewers of Lara Loft and Papaplatte simply don’t have a television anymore.
People keep asking where you can “watch it online”? Haven’t had a TV for years. If at all, you only watch Netflix or Amazon Prime anyway.
Influencers also seem to polarize strongly: Vox’s regular viewers don’t even know who these people from the Internet actually are or they can’t do anything with them, as can be seen from the contributions of people who watch celebrity dinners, no matter who is there cooks.
Vox also seems to have few points of contact with the influencers. Again and again there are astonished reports about this “social media generation”, as if the strange creatures were from a parallel world that was not mapped in detail.
About Papaplatte it is said that he is “one of the 10 biggest gaming streamers in the world”. That’s a bit of an exaggeration: it’s ranked 159th among all Twitch channels by followers.
TV stations have often tried whether what works on Twitch can also work on TV. So far with rather moderate success:
Twitch star Knossi has been moderating Stefan Raab’s TV show for a month – that’s how it works