In China, a Genshin Impact event has to be canceled because it lured too many fans into a Pizza Hut diner. They wanted Eula and Amber character merchandise, but the police eventually came.
The collaboration with Pizza Hut allowed Genshin Impact fans to purchase physical merchandise at the store. There were mugs, plates and extremely rare mousepads of the characters Eula and Amber. Here you will find the best characters from the anime RPG.
The collaboration also offers digital rewards. These include a special camera, a Serenitea Pot standee, in-game dishes, and lots of Mora, the in-game currency in Genshin Impact.
Apparently the developers HoYoverse underestimated how popular the RPG is and how many people will show up at the event. Even 2 years after the release, Genshin Impact is in demand and is currently becoming the most expensive game ever developed.
In the video you can see the new area Sumeru:
Genshin Impact: Trailer about the land of Sumeru and the mystical element Dendro
The restaurant quickly filled up and had to be evacuated by the police for security reasons. Similar crowds are believed to have occurred at other Pizza Hut stores across China.
Reddit user Fabuloso81 photographed the event and shared it on the Genshin Impact subreddit:
A crowd is seen blocking the entrance to Pizza Hut. In the second picture there is a sign on the door, next to which a policeman is now standing.
There was a similar incident at KFC last year. HoYoverse started an event where players could get special wings. This event also had to be canceled by the police because too many fans showed up.
What are your thoughts on the situation? Would something like this also happen in Germany if the developers started a Genshin Impact event? Can you understand why fans put so much effort into merchandise? Or do you prefer to stay at home and have the pizza delivered? Write us in the comments, here on MeinMMO!
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