Saying goodbye to Europe in 2017, General Motors is seriously preparing for a return to the market with electrification.
General Motors, which made its withdrawal from Europe official in 2017 by selling the Opel-Vauxhall duo to the PSA Group, which was under one roof at that time, has given clues about returning to the market with the electrification-oriented change process in recent years. With the feedback received especially in the transformation experienced by Cadillac, GM has almost regained its confidence and started to support the clues it gave in the past period with concrete explanations, as Far Eastern manufacturers are approaching the European market step by step. Making the first statements on the subject, CEO Mary Barra clearly stated that they see the competitive environment that will be reborn with electric cars as an important opportunity.
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about future plans to the local press speaking Barra; “We ended our relationship with Opel about five years ago. When I look at the process of that period and today, we can say that although it was a difficult decision, we did not have any regrets about it. Considering the transformation process we are currently in and the growth opportunity we have, we can re-enter Europe as an all-electric player. I’m actually looking forward to that happening.” he stated. Barra, who refrained from sharing a timetable for the return in his statements, did not give details about which brands within the group could be pioneers. It is worth noting that Cadillac, one of the most important members of the group, is at the forefront as an expectation at this stage. The well-established brand started the production process of its first electric model, Lyriq, last March. A formation plan of the group to sell only electric models with all its brands by 2035 remains valid.