Saber Interactive CEO Matthew Karch states that $70 video games are unsustainable and that the industry will shift to innovative solutions that will reduce costs.
Saber InteractiveCEO of Matthew Karchbelieves the current $70 price tag for video games is just a temporary phase. IGN In an interview with , he stated that rising video game production costs make this price point unsustainable. Karch argues that the industry must find a middle ground that will reduce production costs.
The Future of $70 Games in the Video Games Industry
“I think as games become more expensive to produce, $70 games will become a thing of the past. I think so. I just don’t think this is sustainable,” Karch said, adding that high costs and high price points do not constitute a long-term solution for the industry. Using the examples of Cyberpunk 2077 and Ubisoft, he stated that high expectations and big budgets carry great risks for game companies. According to Karch, the market will shift towards innovative solutions that can reduce costs without sacrificing quality.
Saber Interactive plans to release Warhammer 40,000: Space Marine 2 at $70, but this strategy was taken out of concern that the low price would create the perception of an inferior game. Karch emphasizes that the company’s main target is the “middle market”, positioned between indie developers and big-budget games. With this strategy, Saber Interactive, like Arrowhead Studios, aims to adopt a cost-effective approach by producing high-quality games.
You May Be Interested In: Greedy Game Companies Are Killing the Gaming Industry