Today, e-commerce in Turkey is constantly renewed and growing according to the changing needs and demands of technology and consumers.
With the forced digitalization that came with the pandemic and the increasing demand for online shopping, e-commerce led to high growth. This growth has caused e-commerce to expect further growth in the future. Thus, an increasingly competitive environment awaits companies.
E-commerce World in Turkey
In line with the emerging data, e-commerce in Türkiye will gradually grow in the coming period. It shows that the e-commerce market in Turkey, which has a transaction volume of 76 billion dollars in 2023, will grow by 78% in 3 years. It is expected to reach 136 billion dollars in 2027.
With the increasing transaction volume of e-commerce, e-commerce revenues will continue to increase in direct proportion. The e-commerce sector, which closed with a revenue of 13.8 billion dollars in 2023, is expected to reach a revenue rate of 24.1 billion dollars in 2028 by achieving a revenue increase of 74%. When this increase is analyzed on a category basis, electronics is expected to rank first. Likewise, it is expected that fashion will be in second place and personal care sectors will be in third place.
Number of E-commerce Users in 2028 will be 212 Million
With the impact of the pandemic, consumers’ interest in online shopping in Turkey is increasing. It is predicted that the number of consumers who will shop online will exceed 212 million in 2028.
What Awaits Companies?
The world of e-commerce is a constantly evolving structure. Companies that want to be pioneers in the field of e-commerce should always be aware of trends and developments. According to research; The number of e-commerce users will increase rapidly in the next 5 years. While evaluating the opportunities in this field, companies should develop strategies that will ensure high profit margins and be one step ahead of the competition in the market. These strategies will enable companies to make a difference to their brands in the field of e-commerce.
The rapid transformation of e-commerce has made it necessary for companies to keep up with digital transformation. The transition of the retail business to digital platforms is of critical importance in acquiring new customers and making more profits. For this reason, businesses; The use of online sales platforms and digital technologies using artificial intelligence is increasing.
Competition in the e-commerce market is increasing day by day, and increasing competition also increases consumer expectations. Customer experience is of critical importance for businesses. In terms of customer satisfaction and customer acquisition, businesses offer services in many areas such as user-friendly interfaces, fast delivery, and ensuring return. Customer satisfaction is a very important factor in terms of brand awareness.
Among the opportunities that e-commerce provides to companies is access to global markets. They can make cross-border sales not only across geographical borders. Businesses that comply with e-commerce are called innovative and gain an advantage in competition. Innovations of e-commerce include blockchain, integration, artificial intelligence, etc. There are. Companies that adopt these will easily adapt to the future of e-commerce. E-commerce is a business model that is increasingly important today. To establish a successful e-commerce business, some basic strategies need to be followed. Here are these strategies;
1. Market Research and Target Audience Determination
The first step to building a successful e-commerce business is identifying the right market and knowing your target audience. Determine which product or service you will focus on and which customer type you will appeal to by conducting market research.
2. Creating an Impressive Website
Your e-commerce website can provide the external appearance of your business to customers as their first impression. You can increase customer satisfaction by creating a website with features such as a user-friendly interface, fast-loading pages, secure payment options and mobile compatibility.
3. Stock Management
To have a successful e-commerce store, managing your inventory effectively is as important as choosing appropriate products. Inventory management; It has a significant impact on both production and supply processes. Proper management of a company’s inventory is crucial to its ongoing operations and financial success. Its benefits can be summarized as follows: It guarantees a consistent and uninterrupted production process, there is no interruption or stoppage in the production process, accurate determinations are made in needs.
4. Data Analytics and Continuous Improvement
In order to measure and improve its performance in the field of e-commerce, every information entry in the business is very important. Sales data allows you to analyze traffic and customer behavior on your website. These analyzes allow you to discover your business’s strengths and weaknesses. You can move forward with your strategy by making more informed decisions.
5. Security and Reliability
your customer e-commerce If you want to ensure trust in your business, you should choose secure payment methods. This way, you can protect customer information. You can also ensure the security of your website with security certificates.
What if I told you that you can do all these strategies and more thanks to Jet Stock? You heard right; You can track your stock, report, price updates and more with just one click. It allows you to manage your entire e-commerce process with Jet Stok.
By eliminating your company’s entire workload with a single click, you can easily manage your sales, control your stock, track your invoice transactions, and benefit from our bulk product transfer service. Moreover, you can carry out all these transactions through a single panel.
Jet Stock Marketplace integration It allows you to be one step ahead of your competitors by allowing you to easily manage the complex structure of e-commerce.
Jet Stock; It is an integration product that appeals to sellers selling via e-Commerce in marketplaces such as Amazon, Trendyol, Hepsiburada, N11, Çiçek Sepeti, Pazarama, PTT AVM, Ozon, Etsy, Ebay and Aliexpress. At the same time, Jet Stok provides the best service to your customers with E-Commerce software projects that will enable you to keep up with the competition and be one step ahead. E-Commerce It helps you to provide the service.
Launch your E-Commerce site in just a few minutes with Jet Stok and it will help you increase your sales with the multiple marketing automations it provides.
Jet Stock Marketplace integration With it, you can manage your marketplaces and e-commerce sites from a single panel and sell your products globally with its advanced features. With Jet Stok e-commerce software, it provides quick and easy installation of your e-commerce site within 48 hours.
You can easily personalize your website and include all your products. After adding integrated features, you can start e-commerce without any difficulty.
What are the Features of Jet Stok?
- Price Transactions in Foreign Currency: Provides automatic updating of the products whose prices you have entered in foreign currency in case of exchange rate changes.
- Store Order Tracking: You can track the sales you make from your store via Jet Stok. It allows you to understand the sales you make from your store more safely and easily with the opportunity to manage them from a single panel.
- Advanced Reporting: Stay in control thanks to our extensive reporting feature that shows your best-selling products, order and turnover numbers, commission amounts and profit and loss rates. Thus, stay one step ahead of the competition in the market field.
- XML Integration: Jet Stok is among the companies that read XML best. You can connect your website or supplier’s XML to Jet Stok and start the automatic update process. Transferring products to the marketplace with your XML link is completed within minutes.
- Bulk Product Transfer: Thanks to Jet Stock, your products are transferred to your marketplaces in bulk by entering certain criteria. You can also make bulk price updates.
- Invoicing: Jet Stock In particular, automatic invoicing systems help you perform invoicing transactions more quickly and efficiently by replacing manual transactions. You can issue your E-Invoice and E-Archive invoices and send them to your customers with one click. In this way, you will not have to deal with each marketplace order separately and save time.
- Smart Stock Distribution: The Smart stock distribution feature in Jet Stok ensures optimal management and efficient distribution of your stocks. Additionally, it increases customer satisfaction while reducing logistics and transportation costs.
- Order Management: Track your orders in all marketplaces from Jet Stok. Thus, you can easily control your orders.
- Excel Product Transfer: You can manage your products easily and safely by connecting your products to the Jet Stock panel according to the Jet Stock excel template.
- Product Transfer via Link: When the seller copies the link of a different seller’s product and pastes it into the Jet Stock panel, the product information automatically comes to the Jet Stock panel and can be opened for sale with a single click. Link copy feature is active for N11, Trendyol and Hepsiburada
What are the Advantages of Jet Stock Marketplace Integration?
- All products uploaded to Jet Stock are transferred to the marketplace in accordance with the specified criteria and updated within minutes.
- After the main product criteria are created, they are automatically applied to the variants.
- Customer information is listed in the jet stock system. Stock status is also updated in all stores when sales occur.
- Customers’ orders are automatically confirmed instantly and time is saved.
- All questions posed by customers appear instantly on the Jet Stok screen and are answered easily and quickly from Jet Stok’s panel.
- All products uploaded to your site are transferred to Jet Stok in accordance with the criteria you have specified and are updated in the marketplaces within minutes.
- Your published products are transferred to the Jet Stock panel in bulk according to product name, barcode code and stock code, and there is no need to create the products from scratch.