Paris: IWC Schaffhausen
IWC Schaffhausen has just opened the IWC Apartment at 73, avenue des Champs-Elysées. Straddling two floors, new products, fine watchmaking and calibers are exhibited over 230 square meters in a Haussmann-style setting. A personalization service allows the customer to configure their Portugieser Chronograph watch: bracelet, case material, dial color. Specificity of this store: a partnership has been set up for three references with the Jean Rousseau house to produce custom bracelets.
Monaco: Jaeger-LeCoultre
To celebrate the first anniversary of its point of sale in Monaco at Place du Casino, Jaeger-LeCoultre is offering an exhibition on the theme of precision and presenting its new references Duomètre Héliotourbillon, Duomètre Chronographe, in gold and steel. The most emblematic movements are displayed on a wall, because this place is also designed to explore the history of watchmaking linked to that of the “Grande Maison”, which created more than 1,300 calibers. Another location is dedicated to the Reverso model.
Lyon: Panerai
After Paris, Strasbourg and Monaco, the Florentine watchmaker Panerai is inaugurating a new address in Lyon, rue des Archers, in partnership with Maier. In a historic building in the city center, the store occupies 100 square meters and has 20 linear meters of windows. The interior architecture combines urban elements, contemporary materials and tones of blue, evoking the brand’s marine heritage. A bar welcomes visitors, a nod to the transalpine tradition ofaperitivo and a certain art of conviviality.