From Hermès to Dior: the list of French brands that no one can pronounce correctly abroad

From Hermes to Dior the list of French brands that

Yves Saint Laurent or Louis Vuitton, easy to know, less to say! If you were a foreigner, would you be able to pronounce them correctly? Experts have established the top 10 brands that cause the most existential problems for fashionistas around the world.

Just because you’re a fan of fashion doesn’t mean you know how to say “Balenciaga”. The online tool experts Business Name Generator conducted a study to determine the most commonly mispronounced French brands in the world. To establish their ranking, these specialists analyzed the Google searches of Internet users and the frequency of typical queries: “How do you say Fendi?”. Here is the top 10 least pronounced French brands in the world:

  1. Hermes
  2. Louis Vuitton
  3. Giant
  4. Peugeot
  5. Orange
  6. Yves Saint Laurent
  7. Widow Clicquot
  8. L’Occitane
  9. cartier
  10. Dior

In first place in the ranking, the luxury house Hermeswhose name pronunciation is the subject of 97,000 searches each year. For those who still hesitate, you have to say “air-mass”. The French label Louis Vuittonpronounced Lou-i vui-toncomes in second place, with 70,560 annual searches by Internet users.

These fashion designers who also have unpronounceable names

Brand names are not the only ones to be flayed. Some well-known creators also suffer from these inconveniences. We think in particular of British designers Vivienne Westwood (vi-vee-uhn west-wuhd) And Phoebe Philo (fee-bee file-oh), to the artistic director of women’s collections at Louis Vuitton Nicolas Ghesquiere. But also to the former artistic director of Gucci Alessandro Michele, to the Belgian designer Ann Demeulemeesterto the artistic director of Balenciaga Demna Gvasalia or the American designer Prabal Gurung. From now on, you will feel less alone!

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