Photo: Bildbyrån
The ski stars should be protected against hatred and threats in social media.
This should be done with the help of an AI tool.
“We have zero tolerance,” says Sara Fussek in the International Ski Association (FIS) about the union’s view on network hatred.
Over 1,000 active, as Frida Karlsson and Ebba Anderssonand leaders in six ski and board sports get help from the AI tool from the company Signify Group. By monitoring their personal and FIS accounts on X, Instagram, Facebook and Tiktok.
“In ski sports, we are fortunate enough part of a community that is mostly very supportive and respectful. It is reflected in the interactions online with our practitioners and partners, which in most cases are very positive,” says Sarah FusekResponsible for, among other things, questions about network hatred in FIS, to the union’s website.
“With that said,” most cases “, when it comes to abuse and violations on the net, are not enough – we have zero tolerance.”
Discover all the threats
The AI tool can, among other things, discover people who express themselves threatening and abusive and who FIS or prosecuting bodies can act against. Each threat is notified directly to FIS.
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Several Swedish skiers have received threats in social media, among others Calle Halfvarsson and Moa Ilar.
– It is so easy to write out via the internet that they may forget that it is a person who stands there as a recipient. At the same time, I am proud and happy that I have a covenant that supports and backs me and makes this police report, Ilar told Expressen 2023.
Available in 39 languages
The long run Max Novak was recently threatened with murder after pushing another skier after finishing.
– In all likelihood, it is probably only an online role, but I was still recommended to make a notification. So it’s done anyway and I guess the police are in control, Novak told SVT.
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Even the American Alpindra Retrack Mikaela Shiffrin Has had to endure rough net hatred.
“Let them break down, or come back, again and again. Because you can, and because you like what you do,” Shiffrin said in a statement after an incident 2022.
The Threat Matrix tool is available in 39 different languages and the FIS agreement extends over the winter season 2026-27.
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