Three months before the presidential election, the ecologist Yannick Jadot is trying to relaunch his campaign with trips: after Bordeaux on Wednesday, he is in Angers this Saturday to talk about therapeutic cannabis. The winner of the environmentalists’ primary made a choice: to play the serious card and not to be invective. But can this strategy pay off in the current political climate?
2022 begins in excess. And it was President Emmanuel Macron who set the tone on Wednesday: the Head of State assumes (and he repeated it yesterday) wanting ” piss off the unvaccinated “. He even considers that the unvaccinated are irresponsible people who are no longer citizens. Speak cash, say out loud what people are supposed to think softly, divide: a strategy assumed by the Élysée. But is this the role of a president?
24 hours later: as if to forget the divisions of her camp on the vaccination pass, Valérie Pécresse is not in the lace either: the candidate of the right wants ” take the Kärcher out of the cellar ” for ” clean the quarters And put it in order. Take up an old shocking formula of former President Nicolas Sarkozy, again an assumed strategy: to hysterize the debate.
Brutalization of the debate
The other candidates are not left out. Eric Zemmour, Marine Le Pen or Jean-Luc Mélenchon are also illustrated – to varying degrees – by virulent comments. Coincidence or not: these five candidates occupy the first five places in the polls. The brutalization of the debate pays off, even if in passing it disgusts the policy of many voters who come to swell the ranks already provided with abstainers.
Opposite, the other candidates have a hard time making themselves heard, in particular Yannick Jadot. The ecologist MEP made a choice – almost daring in the period: to display himself as the candidate of ” serious “, of the ” credibility “, from ” reasonable “. Strategy assumed there again … but which does not allow it so far to break through in public opinion.
” We don’t need to be Trump! “
Despite the headwinds, he defends this choice. Yannick Jadot is convinced that being a candidate ” which brings peace to the debate Rather than being in the invective will end up paying. ” This battlefield will not be ours “Assumed this Friday the candidate in front of the press. One of his relatives explains: “ The more Macron exacerbates, the more we must play the responsibility card. We don’t need to be Trump! “
However, this week in Bordeaux the candidate raised his voice in front of his supporters. The scene takes place in the cafeteria of a learning center. After the meal, Yannick Jadot gets up and mobilizes his troops, he calls them to pass “ to attack “,” not to play defensive “. Proof that he is nevertheless aware that he will have to – seriously – strengthen his game if he wants to be heard.