French Days are back among merchants. The opportunity to take advantage of great promotions on computers, smartphones, TVs, connected watches, computer peripherals and many other high-tech products!
[Mis à jour le vendredi 27 septembre à 18 h 30] French Days, this French-style Black Friday, are back! This year, the big fall sale began on Tuesday, September 24, 2024 at 7:00 a.m. and will end on Monday, September 30 at midnight. Many brands are participating in this big sale again this year, and, good news in this period of general inflation, the reductions are more generous than during the previous edition, with discounts sometimes exceeding 50% on certain products. The perfect opportunity to find slashed prices on high-tech devices on sale (computer, telephone, headphones, television, screen, external drive, printer, tablet, etc.). As always with these limited-time commercial operations, don’t delay: you have to react quickly because the real good deals disappear quickly!
What are French Days?
French Days are simply days during which merchants carry out promotions, such as sales, but out of season, and therefore outside the legislative framework which regulates them. This commercial operation was created in 2018 by six big names in online commerce in France: Boulanger, Cdiscount, Fnac-Darty, La Redoute, Rue du Commerce and Showroomprivé. It was then repeated every year, with two editions per year. It is often rightly presented as a sort of French Black Friday, the half-acknowledged goal of its initiators being to fight against Amazon, which regularly breaks sales records during this great annual clearance sale from the United States. Since its creation, many other merchants have joined the event, without necessarily claiming the French Days label. Note that the operation takes place online, on merchant sites.
What are the dates for French Days 2024?
This year, the spring edition of French Days will be held from Tuesday September 24 from 7 a.m. to Monday September 30, 2024 until midnight, i.e. for almost eight full days. You should in fact know that, unlike Black Friday which takes place at the end of November, French Days are held twice a year, in spring and autumn. The first edition usually takes place at the end of April, beginning of May. But due to the health crisis linked to the Covid-19 pandemic, the dates in 2021 and 2022 were pushed back by a month to take place between the end of May and the beginning of June. The second edition generally takes place at the end of September, as is the case here. However, even if the commercial operation does not start until Tuesday, it is likely that several sites anticipate the event and increase promotions in the preceding days. Clearly, even if they are not officially branded French Days, there will certainly be deals to be had at several online merchants from the end of September.
Which brands are participating in French Days 2024?
In addition to the six major French brands behind the event (Boulanger, Cdiscount, Fnac-Darty, La Redoute, Rue du Commerce and Showroomprivé), dozens of merchants are participating in French Days again this year (see the complete list on the official website). Computing, audio-video, telephony, but also household appliances, DIY, decoration, tableware, fashion, optics, sport, makeup, there is practically something for all tastes and at all prices, in many areas, even if certain actors who participated in previous editions do not appear on the official list this year. An absence which does not prevent them from taking advantage of the opportunity to also make promotions, each merchant remaining free to join the movement in their own way, without obligation to claim the French Days name. Note that Amazon is now participating in French Days by increasing flash sales and exceptional discounts during this period. Likewise, Rakuten participates in the party, by offering reimbursement offers with its famous points system.
French Days at Rue du Commerce
The French Days at Material.net
Good deals from French Days 2024
For a few days, discounted prices multiplied among merchants participating in French Days as well as on numerous merchant sites. However, be careful. As always in this type of operation, stocks are not unlimited, promotions do not last and it is better not to delay before placing an order, at the risk of seeing the good deal slip away. Furthermore, as UFC-Que Choisir has already denounced on several occasions for traditional sales, certain traders – and not the least – do not hesitate to artificially inflate reference prices, or even increase them a few days before the start of the operation, to show spectacular reductions, when in reality they are minimal. A deceptive practice that requires vigilance and verification.
Fortunately, there are many real discounts, and there are excellent deals to be had for those who know how to snoop around. Here is our selection of good high tech deals.
Note that, on Cdiscount, you can benefit from a discount of €15 from €129 purchase with the code 15DES129 and a discount of €30 from €299 of purchase with the code 30DES299CD. On Rakuten, you can benefit from a discount of €15 from €119 of purchase with the code RAKUTEN15. On Amazon you can benefit from a €10 discount with the code FD10 from 50 € of purchase.
At Darty, you can benefit from the following discounts:
- 50 € from 500 € of purchase with the code DARTY50
- 70 € from 700 € of purchase with the code DARTY70.
- 100 € from 1,000 € of purchase with the code DARTY100.
At Fnac, you can benefit from a €40 discount from €400 of purchase and a €70 discount from €700 purchase with the code FRENCHDAYS.