Fred Perry, from King of Wimbledon to legendary fashion icon

Fred Perry from King of Wimbledon to legendary fashion icon

The first model is defined by

a simple silhouette that puts the

focus on lightness and functionality.

Incorporates the distinctive stripes

currently in force.

Its design originates from a client

who asked to personalize it with

the colors of your soccer team.

White/ Ice / Garnet

White / Ice / Navy Blue

The champions of the time had their initials embroidered under the logo

The initial idea for the logo was a cigar. It was her partner Tibby Wegner who decided

that the laurel wreath representing Wimbledon values ​​was a better choice.

Each generation has made it their own, it has always been closely linked to subcultures,

to class struggle and underground music.

The “Mods” and the “Rude Boys”

The protagonist of the track

The “Mods” and the “Rude Boys”

Their origins linked to the bar subculture

Northern Soul workers were adopted by

“Rude Boys” (rude boys) and the “mods” that are

characterized by a modern aesthetic and taste

for soul music and Jamaican ska.

Around 1969, the rise of punk brings out again

surface the skinhead subculture, with roots

working-class and multiracial. In the 1970s the group

split in two. His addiction to alcohol and violence

and with a serious economic crisis besieging

England make them an easy target for

ultra-nationalist, racist political groups

and fascists.

The avalanche of emerging trends

in the 80s it relegates the brand

into the background, without falling into

oblivion Freddie Mercury wore his polo shirt

in 1982 for “Music Life” magazine.

His close relationship with music returns him

a scene from the hand of britpop. Paul Weller,

singer of The Jam, among others, champions it.

It is in that same decade when he revives

its use among neo-Nazis, and they start it

to use in parallel in LGTB groups.

The protagonist of the track

Andy Murray is one of the main tennis players

to use the brand within the tracks, to

lls Grand Slam, giving it its original use.

Amy Winehouse designs several garments in 2012

for fred perry asking the brand to expand

your size range.

Bradley Wiggins, the British cyclist, collaborates with the

brand expanding it to other sports.

Fred Perry is forced to withdraw from the

market in the US and Canada one of its

models due to the appropriation as

uniform of the “Proud Boys”, a

white supremacist association

(…) Fred Perry releases a statement-”

We are proud of our legacy

and of what our laurel wreath defends

for more than 65 years: inclusivity,

diversity and independence”(…)

The “Proud Boys” harass the brand in

networks for their campaigns with models

blacks.

In 2021 he released a line inspired by the English virtual band Gorillaz

1657509809 495 Fred Perry from King of Wimbledon to legendary fashion icon

The first model is defined by

a simple silhouette that puts the

focus on lightness and functionality.

Incorporates the distinctive stripes

currently in force.

Its design originates from a client

who asked to personalize it with

the colors of your soccer team.

White/ Ice / Garnet

White / Ice / Navy Blue

The champions of the time had their initials embroidered under the logo

The initial idea for the logo was a cigar. It was her partner Tibby Wegner who decided

that the laurel wreath representing Wimbledon values ​​was a better choice.

Each generation has made it their own, it has always been closely linked to subcultures,

to class struggle and underground music.

The “Mods” and the “Rude Boys”

The protagonist of the track

The “Mods” and the “Rude Boys”

Their origins linked to the bar subculture

Northern Soul workers were adopted by

“Rude Boys” (rude boys) and the “mods” that are

characterized by a modern aesthetic and taste

for soul music and Jamaican ska.

Around 1969, the rise of punk brings out again

surface the skinhead subculture, with roots

working-class and multiracial. In the 1970s the group

split in two. His addiction to alcohol and violence

and with a serious economic crisis besieging

England make them an easy target for

ultra-nationalist, racist political groups

and fascists.

The avalanche of emerging trends

in the 80s it relegates the brand

into the background, without falling into

oblivion Freddie Mercury wore his polo shirt

in 1982 for “Music Life” magazine.

His close relationship with music returns him

a scene from the hand of britpop. Paul Weller,

singer of The Jam, among others, champions it.

It is in that same decade when he revives

its use among neo-Nazis, and they start it

to use in parallel in LGTB groups.

The protagonist of the track

Andy Murray is one of the main tennis players

to use the brand within the tracks, to

lls Grand Slam, giving it its original use.

Amy Winehouse designs several garments in 2012

for fred perry asking the brand to expand

your size range.

Bradley Wiggins, the British cyclist, collaborates with the

brand expanding it to other sports.

Fred Perry is forced to withdraw from the

market in the US and Canada one of its

models due to the appropriation as

uniform of the “Proud Boys”, a

white supremacist association

(…) Fred Perry releases a statement-”

We are proud of our legacy

and of what our laurel wreath defends

for more than 65 years: inclusivity,

diversity and independence”(…)

The “Proud Boys” harass the brand in

networks for their campaigns with models

blacks.

In 2021 he released a line inspired by the English virtual band Gorillaz

1657509810 270 Fred Perry from King of Wimbledon to legendary fashion icon

Incorporates the distinctive stripes

currently in force.

Its design originates from a client

who asked to personalize it with

the colors of your soccer team.

White/ Ice / Garnet

White / Ice / Navy Blue

The champions of the time had

your initials embroidered under the logo

The initial idea for the logo was a cigar.

It was his partner Tibby Wegner who decided

that the laurel wreath that represents the

Wimbledon stock was better option.

Each generation has made it their own, it has always been

closely linked to subcultures, to class struggle

and underground music.

The “Mods” and the “Rude Boys”

Their origins linked to the bar subculture

Northern Soul workers were adopted by

“Rude Boys” (rude boys) and the “mods” that are

characterized by a modern aesthetic and taste

for soul music and Jamaican ska.

Around 1969, the rise of punk brings out again

surface the skinhead subculture, with roots

working-class and multiracial. In the 1970s the group

split in two. His addiction to alcohol and violence

and with a serious economic crisis besieging

England make them an easy target for

ultra-nationalist, racist political groups

and fascists.

The avalanche of emerging trends

in the 80s it relegates the brand

into the background, without falling into

oblivion Freddie Mercury wore his polo shirt

in 1982 for “Music Life” magazine.

His close relationship with music returns him

a scene from the hand of britpop. Paul Weller,

singer of The Jam, among others, champions it.

It is in that same decade when he revives

its use among neo-Nazis, and they start it

to use in parallel in LGTB groups.

The protagonist of the track

Andy Murray is one of the main tennis players

to use the brand within the tracks, to

lls Grand Slam, giving it its original use.

Amy Winehouse designs several garments in 2012

for fred perry asking the brand to expand

your size range.

Bradley Wiggins, the British cyclist, collaborates with the

brand expanding it to other sports.

Fred Perry is forced to withdraw from the

market in the US and Canada one of its

models due to the appropriation as

Proud Boys uniform

white supremacist association

(…) Fred Perry releases a statement-”

We are proud of our legacy

and of what our laurel wreath defends

for more than 65 years: inclusivity,

diversity and independence”(…)

The “Proud Boys” harass the brand in

networks for their campaigns with models

blacks.

In 2021 I release a line inspired by

English virtual band Gorillaz

asc-sports