(Finance) – “Dedicated to those who travel, even with their heart”. It’s the payoff of the new one Frecciarossa Christmas campaignthe high speed train of Trenitalia (FS Italiane Group), which will start on December 20th on the main national television broadcasters and on the FS Group’s communication channels.
The commercial is set between Milan and Cortina and was shot by the director Volfango De Biasi. Affection, love and friendship characterize the campaign which sees the two protagonists meet, get lost, chase each other and then reunite thanks to the Frecciarossa, a means of transport which together with people can also make feelings, stories and bonds travel.
There choice of locations it accompanies the cameos in the opening scenes of the former Alpine skier Deborah Compagnoni and the Fiamme Oro Paralympic skier Rene De Silvestroall with an explicit reference to others Milan Cortina 2026 Olympic and Paralympic Winter Games of which the FS Group is a premium partner.
The 2023 Christmas campaign, edited by AB Communications, thus becomes an engaging and emotional story. The selected soundtrack – the song Another Love by Tom Odell, in the Tiësto Remix version – intends to highlight the warm and emotional communicative approach, capable of conveying the true value of travel and the role of the Frecciarossa in creating deep and significant connections.