One of the world’s largest automobile manufacturers fordwants to stop producing “boring” cars. This is why legends retire is leaving.
Ford wants to get out of the boring car business and focus on its iconic car business, according to CEO Jim Farley. Fiesta, Fusion/Mondeo And Taurus will retire Focus, which has incredibly high brand awareness, in 2025. farleyalthough they are quite popular Fiesta, Focus and Mondeo He thinks that it is not worth spending more money on tools like these. The company had previously come to the fore with news of cancellation, the seven-seat/three-row all-electric Ford SUV model was cancelled. The company announced this vehicle with a range of 563 km in the first stage. 2025 It had planned to launch it on the market in . Later 2027 The vehicle, which was postponed to 2018, became history in its fully electric form. Despite this, the work done for the model will not be completely thrown away. Ford will launch a seven-seat/three-row vehicle for families on a “hybrid” infrastructure. A date has not been given for this yet. The company also postponed an electric model codenamed T3 from 2025 to 2027.is making major changes in its long-term plans due to both the decreasing demand for electric vehicles and the influence of Chinese companies.
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Ford has recently made important efforts to compete with its Chinese competitors in the electric car market. was doing. The company is one of the names that sees the impact of Chinese electric cars on the US market and has been expressing this openly for a long time. The company, which is especially afraid of cheap vehicles worth 10-15 thousand dollars, accepts the superiority of Chinese companies in the electric field and wants to be fully ready for this.
Marin Gjaja, from Ford’s electric vehicle department, said in a statement on this subject last year: “They are ahead of us in this technology. We look at this and say, eventually they will come here. “So we must now fully adapt and continue to focus on electric vehicles, otherwise we have no future as a company.” he said. For US market, “Just as the Japanese came here, the Koreans came here or the Germans came here, Chinese companies will also come here. “This is a big market.” Gjaja, along with his brand, already feels the influence of the Chinese deeply in Europe. So how will Ford fight the electric vehicles of Chinese companies?
In order to strengthen competition signaling that it can establish partnerships with other manufacturers fordalso a cheap electric car platform is developing. The first vehicle based on this new platform is only It looks like it will arrive in 2027. The fully electric vehicle, which is reported to have a price of 30 thousand dollars, According to Ford CEO Jim Farley, it will be a model from which they can make a profit.. It is currently very difficult to make a profit from cheap electric vehicles, but the company seems determined to change this.
The affordable Ford EV, which is expected to compete with the affordable electric vehicles prepared by BYD and other Chinese companies, can make a big impact in the US and especially the European market. Ford prioritizes producing small electric vehicles because Farley explains that electrifying large electric vehicles does not make financial senseat the same time, “To achieve a profitable electric vehicle, you have to make a radical change.” he said.