One of the world’s largest automobile manufacturers fordTo be ready against the “huge” Chinese threat wants.
Ford, It is one of the companies that sees that Chinese electric cars will make a big boom in the US market and expresses this very clearly. Knowing that cheap Chinese vehicles, especially $10-15 thousand, will have a huge impact on the US automobile market, the company accepts the superiority of Chinese companies in the electric field and wants to be fully prepared for this. From Ford’s electric vehicle division Marin Gjaja on the subject, “They are ahead of us in this technology. We look at this and say, eventually they will come here. “So we must now fully adapt and continue to focus on electric vehicles, otherwise we have no future as a company.” is in the statement. For US market, “Just as the Japanese came here, the Koreans came here or the Germans came here, Chinese companies will also come here. “This is a big market.” Gjaja already feels the influence of the Chinese deeply in Europe with his brand. So how will Ford Chinese fight against the electric vehicles of Chinese companies?
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In order to strengthen competition signaling that it can establish partnerships with other manufacturers fordalso a cheap electric car platform is developing. The company is present in the electric car market with more than one version, but it still cannot stand out. The brand wants to change this in the future and knows very well that the key to this is to offer cheap electric vehicles to the market. According to the statement of CEO Jim Farley, it has been developing a new electric car platform internally for two years..
It is reported that this platform was developed directly with the target of low-cost and small-sized electric vehicles, and the studies “super talented” called “Skunkworks” It is stated that it is carried out by the team. The brand, which aims to be competitive under 30 thousand dollars with this platform, currently opens the door to 43 thousand dollars on the electric side. Since this and above prices are considered too high in many markets, high sales figures that will bring profitability to the brand cannot be achieved.